Transcribed

The Power of Customer Referrals

The Power Of Customer Referrals Why You Need To Start Asking For Them 68% trust consumer opinions posted online. 62% 84% of consumers of consumers trust recommendations from people that they know as credible sources of information. trust people like themselves as credible spokespeople for companies. This is compared to the 43% who trust the company's CEO. 84% 70% 37% of consumers of consumers will take action based on recommendations from people they know, which means that when your customers refer their friends, they're helping your bottom line. will take action based on other consumers' opinions posted online. every time someone leaves a review, you're 70% more likely to convert a new customer-even if the post is written and viewed by two complete strangers. Customers referred by other customers have a 37% higher retention rate. Sources: 2014 Edelman Trust Barometer Nielsen Global Trust in Advertising Report - September 2013 Branderati - The Age of Advocacy and Influence: 26 Stats Marketers Should Know E APP DATA ROOM

The Power of Customer Referrals

shared by App-Data-Room on Oct 31

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There are few tools more powerful for salespeople and marketers than a satisfied customer’s referral. And although most satisfied customers would happily leave a review or refer a friend, many sales... people and marketers simply don’t ask. Asking for a customer referral can be an intimidating process at first. It almost goes against our nature to ask someone to put in a good word for us. But trust me when I say that asking for a referral is not only easy, but incredibly beneficial for your business. This infographic shows just how important it is to have your customers speak on your behalf because they’re among the most trusted sources of brand information. Other customers will likely act based on their recommendations. So, next time you complete a sale or interact with an existing, loyal customer, don’t hesitate to ask for a referral. You may be surprised by how willing they are to oblige. Do you have questions about using customer referrals as a sales or marketing tool? Leave them in the comments or Tweet to us at @AppDataRoom!

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App Data Room