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The Power of Brand Advocacy

The Power Of Brand Advocacy What Can Advocates Do For You? Research Shows Why Brand Advocacy Is Important Trust Credibility Engagement Impressions 58% 90% 67% 65% Trust is 58% higher for experts and peers when forming opinions about brands 90% of internet users consider consumer recommendations to be the most credible form of advertising 67% of shoppers spend more online after recommendations from an online community of friends 65% of consumers need to be exposed to something 3-5 times before they believe it's true. What Advocates Do 32% recommend 10 or more brands per year 16% recommend more than 15 brands per year IA couple times a year I About once a month I About once a week I Several times a week Frequency of Recommendation Brand Advocates Online Advocates Experience Maters 18% of brand advocates have more than 500 people in their networks 50% of advocates recommend a brand because they had a good experlence with a product or service Online advocates have 300-600 in their networks Online Tools Used For Recommendations 57% 35% 92% of people Irust word of mouth marketing use use email Facebook For more information, visit Sources:árge-content-marketing-via-brand-advocates.html CICerón We Build Brand Advocacy

The Power of Brand Advocacy

shared by Tiffani_Allen on Jul 10
What can brand advocacy do for your business? They can create awareness of your brand, help increase your sales, and increase consumers’ trust in your brand. 50% of advocates recommend a brand becau...




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