The Power of Brand Advocacy

The Power Of Brand Advocacy What Can Advocates Do For You? Research Shows Why Brand Advocacy Is Important Trust Credibility Engagement Impressions 58% 90% 67% 65% Trust is 58% higher for experts and peers when forming opinions about brands 90% of internet users consider consumer recommendations to be the most credible form of advertising 67% of shoppers spend more online after recommendations from an online community of friends 65% of consumers need to be exposed to something 3-5 times before they believe it's true. What Advocates Do 32% recommend 10 or more brands per year 16% recommend more than 15 brands per year IA couple times a year I About once a month I About once a week I Several times a week Frequency of Recommendation Brand Advocates Online Advocates Experience Maters 18% of brand advocates have more than 500 people in their networks 50% of advocates recommend a brand because they had a good experlence with a product or service Online advocates have 300-600 in their networks Online Tools Used For Recommendations 57% 35% 92% of people Irust word of mouth marketing use use email Facebook For more information, visit www.ciceron.com/what-we-do/brand-advocacy Sources: http://www.edelman.com/insights/intellectual-property/trust-2013/ http://resources.zuberance.com/wp-how-to-super-chárge-content-marketing-via-brand-advocates.html http://resources.zuberance.com/wp-3-surprising-findings-about-brand-advocates.html CICerón We Build Brand Advocacy