Place-based Marketing on the rise

Place-Based Marketing on the rise Place-based marketing is the practice of engaging audiences in real world places through dynamic digital displays. 181 GROWING 57% million people have watched digital video displays in the past month 24% of displays today are networked annual growth of dynamic signage being deployed in North America compared to 70% 35% in 2009 TTTITITIT of teen and adult US residents have viewed digital video displays in the past month 161 million ENGAGING registered LinkedIn users 20% TT Нарру Hour 7 PM - 9 PM of those who noticed an ad reported making a purchase they were not planning after seeing an item featured on screen Draft Be $4 76% Dynamic signs attract 500% of buying decisions are made in-store more viewer notice than static signs Neuroscientists note animated and 127 motion visuals get noticed because the brain is hard-wired to notice motion as a way to detect a threat or opportunity million happy hour 7-9 active Twitter users REWARDING 95% of retail sales are made in-store 30% 5% E-Commerce increase in average purchase with dynamic in-store signage improve visitor experience 80% 50% 40% increased sales brand recall increased traffic 33% repeat buyers 33% 40% improved branding 15% reduction of perceived wait times 90 million Google+ users GLOBAL REACH Revenues generated by digital place-based networks (2011) 19% projected growth of global revenues for 2012 billion North America 1.4 billion 549 million United Kingdom155 Asia Pacific 30 million Brazil More people see digital place-based messages in a day than watch any tv network. million highest viewership of top rated US TV show 2011 Sources: Arbitron Digital place-based video study 2010, PQ Media Global Digital Out-of-Home Media Forecast 2012-16, Lyle Bunn- Digital Place-based Media ROI Analysis, U.S. Department of Commerce - Quarterly Retail E-Commerce Sales, popai.com - 2012 Shopper Engagement Study, website-monitoring.com, pewresearch.org, linkedin.com, nielsen.com, plusdemographics.com, investor.google.com OScreenScape Engage your audience Place-Based Marketing on the rise Place-based marketing is the practice of engaging audiences in real world places through dynamic digital displays. 181 GROWING 57% million people have watched digital video displays in the past month 24% of displays today are networked annual growth of dynamic signage being deployed in North America compared to 70% 35% in 2009 TTTITITIT of teen and adult US residents have viewed digital video displays in the past month 161 million ENGAGING registered LinkedIn users 20% TT Нарру Hour 7 PM - 9 PM of those who noticed an ad reported making a purchase they were not planning after seeing an item featured on screen Draft Be $4 76% Dynamic signs attract 500% of buying decisions are made in-store more viewer notice than static signs Neuroscientists note animated and 127 motion visuals get noticed because the brain is hard-wired to notice motion as a way to detect a threat or opportunity million happy hour 7-9 active Twitter users REWARDING 95% of retail sales are made in-store 30% 5% E-Commerce increase in average purchase with dynamic in-store signage improve visitor experience 80% 50% 40% increased sales brand recall increased traffic 33% repeat buyers 33% 40% improved branding 15% reduction of perceived wait times 90 million Google+ users GLOBAL REACH Revenues generated by digital place-based networks (2011) 19% projected growth of global revenues for 2012 billion North America 1.4 billion 549 million United Kingdom155 Asia Pacific 30 million Brazil More people see digital place-based messages in a day than watch any tv network. million highest viewership of top rated US TV show 2011 Sources: Arbitron Digital place-based video study 2010, PQ Media Global Digital Out-of-Home Media Forecast 2012-16, Lyle Bunn- Digital Place-based Media ROI Analysis, U.S. Department of Commerce - Quarterly Retail E-Commerce Sales, popai.com - 2012 Shopper Engagement Study, website-monitoring.com, pewresearch.org, linkedin.com, nielsen.com, plusdemographics.com, investor.google.com OScreenScape Engage your audience Place-Based Marketing on the rise Place-based marketing is the practice of engaging audiences in real world places through dynamic digital displays. 181 GROWING 57% million people have watched digital video displays in the past month 24% of displays today are networked annual growth of dynamic signage being deployed in North America compared to 70% 35% in 2009 TTTITITIT of teen and adult US residents have viewed digital video displays in the past month 161 million ENGAGING registered LinkedIn users 20% TT Нарру Hour 7 PM - 9 PM of those who noticed an ad reported making a purchase they were not planning after seeing an item featured on screen Draft Be $4 76% Dynamic signs attract 500% of buying decisions are made in-store more viewer notice than static signs Neuroscientists note animated and 127 motion visuals get noticed because the brain is hard-wired to notice motion as a way to detect a threat or opportunity million happy hour 7-9 active Twitter users REWARDING 95% of retail sales are made in-store 30% 5% E-Commerce increase in average purchase with dynamic in-store signage improve visitor experience 80% 50% 40% increased sales brand recall increased traffic 33% repeat buyers 33% 40% improved branding 15% reduction of perceived wait times 90 million Google+ users GLOBAL REACH Revenues generated by digital place-based networks (2011) 19% projected growth of global revenues for 2012 billion North America 1.4 billion 549 million United Kingdom155 Asia Pacific 30 million Brazil More people see digital place-based messages in a day than watch any tv network. million highest viewership of top rated US TV show 2011 Sources: Arbitron Digital place-based video study 2010, PQ Media Global Digital Out-of-Home Media Forecast 2012-16, Lyle Bunn- Digital Place-based Media ROI Analysis, U.S. Department of Commerce - Quarterly Retail E-Commerce Sales, popai.com - 2012 Shopper Engagement Study, website-monitoring.com, pewresearch.org, linkedin.com, nielsen.com, plusdemographics.com, investor.google.com OScreenScape Engage your audience