Click me

Personal Branding - The New Corporate Culture

PERSONAL BRANDING - THE NEW CORPORATE CULTURE The success of a company in the new world of business is solely dependent on its individuals! PRODUCT / SERVICE The uniqueness of the products & services delivered by a company has an expiry date! The livelihood of any company is dependent on its ability to continuously innovate and deliver on a unique promise of value. The latter is dependent on the company's corporate culture. Company Employees COMMODITY Nobody gets excited about a commodity! A company Conformity cannot charge a premium for a commodity, simply because it offers nothing different. Furthermore, Conformity is the archnemesis of Innovation. a commodity has no competitive advantage. "One of many" yields in none unique contribution, and a lack of creative input. Corporate cultures that fall in this category value standardization, control, CORPORATE and a well-defined structure. CULTURE INNOVATION Companies want customers to see their product or service as different and they want to be able to charge a premium for it. Continued innovation in delivery allows companies to continually grow their market Individualism share and revenues. (Personal Branding) Championing individuality in a company insures diversity. This flexibility in approach gives room for creativity, which in turn breeds Innovation. Personal Branding highlights the John Antonios Branding Strategist & Executive Coach unique attributes of the individual in the delivery of company objectives.

Personal Branding - The New Corporate Culture

shared by johnantonios on Nov 23
The success of a company in the new business world is solely dependent on its individuals. This is the role of personal branding in organizations today!


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size