Personal Branding - The New Corporate Culture

PERSONAL BRANDING - THE NEW CORPORATE CULTURE The success of a company in the new world of business is solely dependent on its individuals! PRODUCT / SERVICE The uniqueness of the products & services delivered by a company has an expiry date! The livelihood of any company is dependent on its ability to continuously innovate and deliver on a unique promise of value. The latter is dependent on the company's corporate culture. Company Employees COMMODITY Nobody gets excited about a commodity! A company Conformity cannot charge a premium for a commodity, simply because it offers nothing different. Furthermore, Conformity is the archnemesis of Innovation. a commodity has no competitive advantage. "One of many" yields in none unique contribution, and a lack of creative input. Corporate cultures that fall in this category value standardization, control, CORPORATE and a well-defined structure. CULTURE INNOVATION Companies want customers to see their product or service as different and they want to be able to charge a premium for it. Continued innovation in delivery allows companies to continually grow their market Individualism share and revenues. (Personal Branding) Championing individuality in a company insures diversity. This flexibility in approach gives room for creativity, which in turn breeds Innovation. Personal Branding highlights the John Antonios Branding Strategist & Executive Coach http://johnantonios.com unique attributes of the individual in the delivery of company objectives.