Transcript

The Paywall Trend

THERE'S A GREAT ARTICLE IN HERE Want to read it? THE PAYWALI TREND IS IT WORTH PAYING TO SEE? 300 NUMBER OF THIS NUMBER HAS DOUBLED IN JUST U.S. ONLINE NEWSPAPERS THE LAST YEAR AND IS STILL GROWING. WITH SOME FORM OF PAYWALL IN PLACE WHO IS USING PAYWALLS? GANNETT The largest U.S. newspaper publisher as measured by total daily circulation. The New York Times OWNS 80 COMMUNITY NEWSPAPER MARKETS INTRODUCED ITS SUBSCRIPTION PLAN IN MARCH 2011 49 LEE ENTERPRISES a publicly traded American media company. OWNS 51 COMMUNITY NEWSPAPER MARKETS OF THEM USE A PAYWALL A || A By the end of 2012, it will introduce digital subscriptions in most of its 52 markets Los Angeles Times MARCH 2012 OF THEM USE A PAYWALL INTRODUCED ITS SUBSCRIPTION PLAN IN WHAT'S DRIVING THIS TREND? WHICH WAS TRADITIONALLY ADVERTISING SALES THE SEARCH BY PUBLISHERS, FOR NEW REVENUE SOURCES TO OFFSET DECLINES IN PRINT REVENUE THE RING LEADER ALTHOUGH NOT THE FIRST TO IMPLEMENT A PAYWALL, The New York Times MARCH 2011 454,000 STARTED ITS PAYWALL SINCE THAT TIME IT HAS ENROLLED SEEMS TO HAVE POPULARIZED THE TREND. PAID SUBSCRIBERS NYT SUBSCRIBERS PAY BETWEEN FOR THE AND SAW ITS $15. $35 DIGITAL VERSION OF THE NEW YORK TIMES INCREASED BY SUBSCRIBERS TO THE PRINT VERSION OF THE TIMES RECEIVE UNLIMITED DIGITAL ACCESS AT NO ADDITIONAL COST 73% DAILY CIRCULATION PER MONTH PER MONTH AFTER NYT ROLLED OUT ITS PAYWALL 41 AMERICAN PAPERS ADOPTED PAYWALLS IN THE THIRD QUARTER OF 2011. UP FROM 10 THE SAME PERIOD THE YEAR BEFORE. HOW MUCH MONEY DO PAYWALLS BRING IN FOR PUBLICATIONS? TOTAL NYT CIRCULATION NYT PAYWALL = $0 IN THE THIRD QUARTER OF 2012. TOTAL NYT DIGITAL CIRCULATION ADVERTISING REVENUE IS DOWN THE AMOUNT OF MONEY IT EXPECTS TO BRING IN -8.66% 2011 FROM ONLINE AT SUBSCRIPTIONS IS PRETTY MUCH THIRD QUARTER EQUAL TO THE AMOUNT OF MONEY IT EXPECTS TO NOT RECEIVE FROM TRADITIONAL SOURCES SUCH AS 14.2% 2012 ONLINE ADVERTISING. THIRD QUARTER GANNETT SAID IT HAS SEEN STRONG REVENUE FROM ITS PAYWALLS. GANNETT EXPECTS Gannett also projected its paywall and price increases CIRCULATION REVENUE WOULD BRING IN AN ADDITIONAL TO CLIMB 25% $100 MILLION BY THE END OF 2013 IN ANNUAL OPERATING EARNINGS DURING 2012. WITH PAYWALLS COMES TRAFFIC LOSS CHANGE IN TRAFFIC SINCE PAYWALL WAS INITIATED* TALLAHASSE DEMOCRAT-37 4% PUBLISHER: GANNETT *SINCE JULY 2010 NEWSDAY -23.5% PUBLISHER: CABLEVISION *SINCE JANUARY 2011 THE GREENVILLE (S.C.) NEWS22 5 PUBLISHER: GANNETT *SINCE JUNE 2010 FAILED PAYWALLS VARIETY IN 2010 PUT UP A PAYWALL SO IT "WOULDN'T HAVE TO COVER GOSSIP HALF-TRUTHS & ANONYMOUS RANTS." THE PUBLICATION BECAME SINCE THAT TIME LESS AND LESS POPULAR WHICH RESULTED IN ITS RECENT SALE. THE NEW OWNERS HAVE ANNOUNCED JOHNSTON PRESS THAT THE PAYWALL WILL BE COMING DOWN. Whitby Gazette 5 6 10 11 12 3 10 11 12 PAYWALL WAS PUT IN PLACE PAYWALL WAS TAKEN DOWN IN NOVEMBER 2009 IN MARCH 2010 WHAT HAPPENED? NUMBER OF PAID SUBSCRIBERS WERE REPORTEDLY IN THE A AA LOW DOUBLE DIGITS. CRITICS BELIEVE IT WAS BECAUSE: "THE SITES WERE UGLY, OUTDATED AND RARELY UPDATED." MOST RECENT NEWSPAPERS TO INSTITUTE PAYWALLS: LEADER-TELEGRAM EAU CLAIRE Dispaich The Columbus, THE ARIZONA REPUBLIC INDYSTAR COM dispatch.com Sources: http://www.businessinsider.com/failed-paywalls-2010-4 http://mashable.com/2012/08/28/us-newspapers-paywalls http://www.emediavitals.com/content/newspaper-paywalls-update http://www.techdirt.com/articles/20121011/15460420682.shtml http://www.nytimes.com/2011/03/18/business/media/18times.html http://www.medialifemagazine.com/300-newspapers-now-have-paywalls http://mashable.com/2012/03/20/new-york-times-paywall-free-articles http://www.ibtimes.com/dont-newspaper-paywalls-get-used-them-737343 http://blogs.reuters.com/felix-salmon/2010/01/28/the-revenue-neutral-nyt-paywall http://www.poynter.org/latest-news/mediawire/191594/gannett-announces-rise-in-circulation-revenue-driven-by-paywalls PRESENTED BY BestColleges0nline.org DEVELOPED BY N NOWSOURCING http://www.thewrap.com/media/column-post/paywalls-growing-dominance-reflected-newspaper-circulation-increases-38266 http://www.poynter.org/latest-news/mediawire/178778/gannett-says-paywalls-are-generating-strong-revenue-desplte-circulation-declines http://www.stitoday.com/business/local/lee-newspapers-will-soon-charge-for-online-access/article_204da3b8-736c-11e1-8ee9-0019bb30f31a.html

The Paywall Trend

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Is the paywall trend good for newspaper publication's online content? We examine in this infographic.

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