On-Page SEO Best Practices

Curve INTERACTIVE On-page SEO Best Practice 1. Metadescription Google on page seo best practice infographic The metadesciption does not directly influence a webpage's position in the SERPS, but it is extremely important to the human user. It is of great importance this text is written in a compelling fashion to increase click-through rates. On-page SEO Best Practise Infographic www.curve-interactive.com This On-page SEO Best Practice Inforgraphic explains exactly what you need to do to make your webpages relevant to search queries. The metadescription can be viewed in the SERPS and should be limited to less than 156 characters. 3. URL Structure, Length 2. Title Tag and Path On Page SEO Best Practices (Title Tag) The URL of a page is an important relevancy factor so make sure you include the target keywords here. File Edit View History Bookmarks Develop Window Help Aside from the overall content, the A A + www.curve-interactive.com/on-page-seo (URL Structure) title tag is the most important on-page factor. It is a key relevancy factor that search engine robots use to understand the main topic of a A good example would be; www.curve-interactive.com/on-page- seo On Page SEO Best Practices (Heading Tag/

) A bad example would be www.curve- interactive.com/kssf/9=2832.php page. Make sure the first word in your title is that page's target keyword. All title tags should contain 70 characters or fewer as this is the Expert SEO Danny Dover has pointed out that excessively long URLS may hurt search ranking positions. 2083 is the max length URL parsed by Internet Explorer. However, I would suggest using a maximum of 6-10 words separated by hyphens. limit Google displays in search results pages. Most SEOS suggest the perfect format for a title tag as one of the following: Primary Keyword - Secondary Keyword - Brand Name Brand Name | Primary Keyword and Secondary Keyword Primary Keyword | Brand Name | Secondary Keyword A further factor to consider is the path of the page. An authority boost will be experienced the closer a page is to its domain homepage. Lorem metus dolor sit amet, consectetur scelerisque elit. On-page SEO vestibulum ante ac placerat. Nunc fermentum nec libero sit amet scelerisque. 5. seo_image1.jpg Killer Content 4. Pellentesque fermentum sit nisl quis lectus fringilla vestibulum. Suspendisse on-page SEO tellus sit amet purus vulputate elementum. Heading Tags You have probably heard the phrase 'content is king'- having great content will reduce bounce rates and increase Heading tags are important for both human readers and search engine robots alike. Use of keywords in headings is another relevancy factor Google takes into consideration. visitor time on site. It is known that Google pays attention to these interaction-based ranking factors. Use videos, infographics and other multimedia to keep visitors engaged on your site. Heading 2 Include primary keywords in H1 tags, and secondary keywords in H2 and H3 tags. Sed fringilla nisl orci, eget eleifend metus hendrerit id on-page SEO. Vestibulum ac placerat, Nunc fermentum 7. seo_image2.jpg 6. Keyword Repetition nec libero sit amet sceleris- que. On page search engine - Keyword Variance: que. and Prominence: optimisation sodales nisl quis Several studies suggest that using A page's target keyword should be used a number of times - Moz suggest libero fringilla on-page SEO vestibulum. Suspendisse fringilla Wikipedia SEO variances of your target keyword can lead to higher rankings. "2-3X on short pages, 4-6X on longer ones and never more than makes sense in the context of the copy." 9. Keywords should be used in the first 50-100 words of a page, if not sooner. • Ut vulputate ac tortor quis non. • Nullam risus, risus ligula eget feugiat massa. • Faucibus rhoncus lorem. Image optimisation Before uploading images to your Heading 3 website make sure file names have 8. Hendrerit id SEO, Vestibulum ante ac placerat. Nunc fermentum nec libero sit amet scelerisque. On page factors optimisation sodales been optimised. Name image files the keyword the page is trying to rank for e.g. on-page-seo.jpg rather than IMG0192093.jpg. Use of Bold and Italics: Add an alt text and title attribute to It has been found that use of a each of your images using the target keyword in bold and/or in italics has affermentous anec libero website. keyword and/or variances of it. a minor impact on search rankings. Jahhamit fermentum sit nisl quis metus dolor sit amet, Moz rhoncus elit. Sed fringilla nisl orcijeget eleifend scelerisque 11. 10. Spelling, grammar and eading level of writing Outbound link quality and theme In some circles it is thought these factors directly influence your search position. Having high level content can show your content is unique and provides value. Resources: Moz, HubSpot, Backlinko, Danny Dover Related content: How Google Works, Link Building Strategies It is believed linking out to authority sites helps send trust signals to Google. Moreover, it is thought that the contents of the linked to page can act as a relevancy factor. Try f share R+1o in Share 2 Pinie y Tweet 25 linking out to authoritative pages that refer to the same topic. 7//// //////// 12. By Josh Hamit 13. Helpful Supplementary Page loading times Content and links to references and sources: This relatively new ranking factor has Similar to the above, link out to useful a slight impact on your ranking complementary web pages. position. It also affects usability. Google offers site speed tests and recommendations. This builds trust. 17. Google Authorship 15. 7/////////7 Number of Outbound Links 14. Duplicate content Google CEO Eric Schmidt: "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results." Content that is identical to that on another website or page on your domain can negatively influence a site's position in the search rankings. Link your Google + account to your website to receive this ranking factor. Doing this also adds an image to your page's result in the SERPS and this has proven to improve click-through rates. It is recommended that less than 150 outbound links exist on any page. "SEO juice' is leaked to each of these pages so try to number them. It can actually lead to a search engine penalty. It is also thought that the more authoritative you are on Google + the more ranking power a page authored by you will be given. 16. 18. 19. Internal Linking Social signals Content Length: and Sitemap The number and the quality of internal links pointing at a page will influence its importance on its own Social signals are becoming more The content on each of your pages important to search engine should be over 450 words. Try to avoid anything less so the content of your site doesn't seem 'thin'. algorithms. Although not fully tested, the number of Likes, Tweets and domain. The more powerful internal shares has a small influence on your page's visibility in the SERPS. links pointed at it the higher it will rank. It is a good idea to include social sharing buttons for this reason + the opportunity that more people will discover your content via social media The priority of a page on a domain's site map has also been proven to affect a pages visibility. channels. Resources http://moz.com/learn/seo/title-tag http://moz.com/learn/seo/on-page-factors http://moz.com/blog/perfecting-keyword-targeting-on-page-optimization http://moz.com/blog/external-linking-good-for-seo-whiteboard-friday http://backlinko.com/google-ranking-factors http://b http://offers.hubspot.com/seo-guide http://searchengineland.com/seotable nko.com/on-page-seo Search Engine Optimization Secrets (2011) by Danny Dover The Art of SEO (2012) Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin