Packaging Your E-Commerce Shipments for Premium Shoppers

Packaging Your E-Commerce Products for Premium Shoppers Shorr Packaging surveyed hundreds of e-commerce shoppers to better understand what they expect from e-commerce packaging. We found that Premium Shoppers (customers who spend more than $200 per month) place a value on custom packaging design. Premium Shoppers vs. Everyone Else "Yes, custom packaging makes the product itself feel more valuable." "Yes, I would make a repeat purchase because of custom packaging." "Yes, I have shared an image of custom packaging on social media." 51% Premium shoppers 44% Premium shoppers 37% Premium shoppers 25% Other 29% shoppers 22% other shoppers Other shoppers Since 2010, YouTube Returning customers spend videos with unboxing in an average of 67% more their title have gone up than first-time customers. 871%. Customer Expectations Only 11% of customers are completely satisfied with packaging today. Custom packaging is the first tactile experience an e-commerce customer has with your brand. What kind of first impression does your packaging make? When it comes to packaging, what do you find the MOST irritating or annoying? 55% 19% 13% 8% 4% Packaging that is hard to open Damaged packaging, but not the item Excessive Non-recyclable packaging Ugly packaging packaging Which do you prefer, custom printed packaging or custom packaging design? Custom printing is more important 29% 는 71 % Custom packaging design is more important Happy Returns “I return at least one quarter of my online purchases." 25 20 22% Yes 15 People who spend more also return more. However, 95% of customers will do 14% Yes 10 Premium repeat business if the Shoppers returns process is easy. 5% Yes $50 or less $51-$200 $201 or more Monthly Spend in E-Commerce Purchases View the full results of Shorr Packaging's 2016 E-Commerce Packaging Preferences Survey at shorr.com. Sources: 2016 E-Commerce Packaging Preference Survey by Shorr Packaging Corp. womma.org/free-womm-resources/ www.bain.com/Images/Value_online_customer_loyalty_you_capture.pdf www.businessinsider.com/retailers-say-social-media-affects-sales-2013-6 shorr adain cop.