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Overcoming Communication Blunders between the Designer and Client

OVERCOMING CLIENT & DESIGNER COMMUNICATION BLUNDERS 1 What the client thinks: Seriously, the designer is actually charging me for thinking? Flustered Client: CLIENT Why would a freelancer working from home require me to sign a contract? I would have gone to a company if I wanted to have contractual problems. We need our logo updated. The text is fine, the graphic is good we just want to do something more with it. Client asks: How did you arrive at this price? AND FINALLY... CLIENTS COST BRAINSTORMING CONTRACTS VISUALIZATION Designer is aware of the client's ideas and his marketing goals. Most designers get The contract a freelancer What the client wants and what the designer thinks is completely different. Using visuals in the first meeting is key. Some designers sketch their ideas, some create DESIGNERS You are caught in the glare of negotiation Relationships between clients and designers can be a bit rocky sometimes. The reason behind this is generally due to miscommunication and false assumptions from both sides. So how and when this happens? provides you is usually an independent contractor agreement. The legal and business terms are laid out and this is usually great for tax hell and are unprepared in their He now needs to streamline the info, answers. The client is the one research the client's competitors, BOTH On the paying and has the right to know analyze industry trends and finally illustrations on the computer. When in doubt it's better to try show the client what they are thinking and let them decide. how it came to that. Best option pinpoint the company's target market purposes as well as the payment terms are outlined. It protects the designer but helps the client know exactly what is being offered as well. for designer: have a daily rate to meet the visual image that personifies its objectives. That's what is called brainstorming. and a specific time-line. SAME SIDE! The client's success is the DESIGNER Designer hears: I named a price too high, maybe I should reduce it. I have specific guidelines in my work. I deliver on time, I provide specific file types and revise a given number of times. This contract will designers success and vice versa. Learn to overcome Brainstorming for the client's needs the communication barriers! The font is outdated. and ideas. help ensure the smooth flowing of the work. We need to change the logo. LOGO DESIGN GURU. DESIGNER'S THOUGHTS TRANSLATION CLIENT'S THOUGHTS %24

Overcoming Communication Blunders between the Designer and Client

shared by logodesignguru on Jun 10
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Client communication is one of the most crucial part of a designer’s job. For the most part, clients are concentrated on end-results and return on investment (ROI), i.e. the financial success of a d...


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