Outreach Channels That Matter In Sales Prospecting

OUTREACH CHANNELS THAT MATTER IN SALES PROSPECTING COLD SALES EMAIL The preferred contact method for 80% buyers, cold email outreach is the top sales channel that communicates value effectively when done right and translates to a healthy conversion rate. PHONE, TEXT & VOICEMAIL Rated the second most popular channel by buyers, the best sales reps get conversion rates as high as 20% with cold calling. Follow ups with texts and voicemail help in keeping that number up. LINKEDIN & SOCIAL MEDIA in With its subtitle of 'the professional network', LinkedIn offers sales reps the opportunity to interact with buyers and build an instant rapport that eventually converts. DIRECT MAIL PROSPECTING Sales Reps use direct mail to send gifts to potential buyers as a means to grab their attention. This method translates to a conversion rate in double digits, outperforming social media and email. SOURCE: Www.SALESREPLY.COM