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OSICAM: A New Way to Define Customer Relationship Strategies

OS I CUSTOMER KNOWLEDGE MANAGEMENT CA COLLECT INTERACT ADD SEGMENT MEASURE ORGANIZE ORGANIZE organize customer information unique database in a 91 12 2 13 14 15 all steps "performance monitor measure тur collect customer data interact with customers using appropriate channel mix INTERACT 27 at each contact point 28 29 30 31 32 COLLECT LTI CHANNEL CONTACT MANAGEMENT INTERACTIVE MARKETING CUSTOMER SEGMENTATION A AVA 00000000G O0000 O00000 SEGMEN segment database in homogeneous customer typologies 17 18 19 20 information to database add relevant customer 25 26 ADD DATABASE MANAGEMENT

OSICAM: A New Way to Define Customer Relationship Strategies

shared by audelimal on Feb 11
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OSICAM is a new way to define customer relationship strategies, thanks to a 360 degrees approach. This is a closed loop model of 6 key items: ORGANISE SEGMENT INTERACT COLLECT ADD MEASURE


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