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Organizational Energy: Punctuated Bursts Triggered by Business Transformation Events

Organizational Energy: Punctuated Bursts Triggered by Companies are naturally reactive, and organizational energy happens in bursts triggered by transformational events such as the initial formation of the business, itself, or existential market threats to it (Big Bangs). Making a scalable business out of the resulting proposition also requires bursts of energy to bring an MVP and important releases, to market. Finally, the business may, on its own, attempt to disrupt the market (Mini Bangs), which is usually followed by major releases that cause the company to organize and plan in unusually deliberate bursts. Business Transformation Events Existential Threat New Proposition Deployed Opportunity to disrupt the market New Proposition Deployed Major Enhancement Release Major Enhancement Release MVP MVP Big Bang Enhancements Mini Bang Development Development Marketing campaigns Marketing campaigns New value prop Brand extension New executive New value prop New sales, marketing, training and onboarding creation vision creation New executive vision Renewed focus on the customer Proactive roadmapping and North Star envisioning Marketing campaigns and measurement Solution stack Measurement and replatforming optimization Renewed focus on the customer Proactive roadmapping and North Star envisioning Mergers and acquisitions New sales, marketing, training and onboarding Multidisciplinary investigation into opportunity areas Organizational alignment JONATHAN LUPO @userexperience

Organizational Energy: Punctuated Bursts Triggered by Business Transformation Events

shared by userexperience on Oct 12
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Companies are naturally reactive, and organizational energy happens in bursts triggered by transformational events such as the initial formation of the business, itself, or existential market threats ...

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Jonathan Lupo

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