The Only 10 Slides You Need in a Pitch

EONLY 10 SLIDES PITCH Y OU NEED INA purpose of a pitch is to stir late interest, Thus, the recommended numb slides for pitch not to cover every aspect of your startup and is ten. This impossibly low number forces you to bludgeon your audience into submission. concentrate on the absolute essentials. You can add a Your objective is to generate enough interest few more, but you should never exceed fifteen slides- to get a second meeting. the more slides you need, the less compelling your idea. THE TEN SLIDES ARE: 1 2 TITLE PROBLEM/OPPORTUNITY Provide company name, your name and title, Describe the pain that you're alleviating or the address, email, and cell number. pleasure you're providing. 3 4 UNDERLYING MAGIC VALUE PROPOSITION Describe the technology, secret sauce, or magic behind your product. The less text and the more diagrams, Explain the value of the pain you alleviate or schematics, and flowcharts the better. If you have a the value of the pleasure you provide. prototype or demo, this is the time to transition to it. As Glen Shires of Google said, "If a picture is worth 1000 words, a prototype is worth 10,000 slides." BUSINESS MODEL GO-TO-MARKET PLAN Explain who has your money temporarily in his Explain how you are going to reach your pocket and how you're going to get it into yours. customer without breaking the bank. 1 MANAGEMENT TEAM COMPETITIVE ANALYSIS Describe the key players of your management team, board of directors, and board of advisors, as well as Provide a complete view of the competitive your major investors. It's okay if you have less than a lạndscape. Too much is better than too littlęe. perfect team. If your team was perfect, you wouldn't need to be pitching. 10 CURRENT STATUS, ACCOMPLISHMENTS TO DATE, TIMELINE, AND USE OF FUNDS FINANCIAL PROJECTIONS AND KEY METRICS Provide a three-year forecast containing not only dollars but also key metrics, such as number of Explain the current status of your product, what the customers and conversion rate. Do a bottom-up near future loks like, and how you'll use the money forecast, not top down. you're trying to raise. A word about liquidity: no entrepreneur knows when, how, or if she will achieve liquidity, and yet many include a slide that says, "There are two liquidity options: an IPO or an acquisition." Duh. If an investor asks about your exit strategy, it means he's clueless. If you answer with these two options, you have a lot in common. ART START 2.0 THE The Tielesin Balearimd de fr Apone Sarting kyi Guy Kawasaki Author of The Art af Social Mea d Entanun The Business Clamic Now Fully Revised and Updated Learn more about The Art of the Start 2.0 at GuyKawasaki.com BROUGHT TO YOU BY: (visually Your online creative services team