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Online Video Market in China - Statistics and Trends [Infographic]

THE CHINESE ONLINE VIDEO INDUSTRY STATISTICS AND TRENDS China has the largest number of online-video viewers around 450 MILLION which is nearly 80% of the internet-connected population. Their numbers will rise to around 70OM 700 MILLION by 2016. ESTIMATED REVENUE OF THE CHINESE ONLINE VIDEO INDUSTRY REVENUE ANNUAL (BILLION YUAN) GROWTH 2012 9.0 billion 42.8% 2013 12.2 billion 36.7% 2014 16.6 billion 35.0% 2015 21.2 billion 28.5% 2016 25.9 billion 22.2% WHAT DRIVES REVENUE In 2012, the revenue came mainly from advertisements, which accounted for 73.2% of the total of the Chinese online video industry income population. 73.2% OTHERS (JOINT OPERATION VALUE-ADDED OF GAMES, COPYRIGHT VIDEO E-COMMERCE ADS DISTRIBUTION SERVICE ETC.) 2012 2013 2014 2015 2016 10.8% 10.8% 10.5% 10.4% 10.4% 4.8% 5.1% 5.8% 6.8% 7.8% 11.3% 10.4% 9.7% 9.3% 9.3% 73.2% 73.6% 74.0% 73.5% 72.5% PREFERENCES 76.3% 23.7% 76.3% of people surveyed chose online videos over TV REASONS TO WATCH ONLINE VIDEOS 00D 79.4% 72.8% 66.4% THE FACILITY OF THE ABILITY TO CONTROL VWHEN ANDWHERE TO THE ABILITY TO SEARCH FOR FINDING JUST INTERESTING ABOUT EVERYTHING WATCH THE VIDEOS PROGRAMS ONLINE % 59.7% 33.9% 17.4% THE CONVENIENCE OF WATCHING VIDEOS ON MOBILESs, TABLETS PERCENTAGE OF THE ABILITY TO THOSE THAT JUST SHARE PREFER ONLINE INTERESTING AND NOTEBOOKS VIDEOS PROGRAMS ONLINE REASONS NOT TO WATCH ONLINE VIDEOS 24 39.3% 19.6% 15.0% NOT CONVENIENT BAD INTERNET INTERNET TO WATCH VIDEOS CONNECTION CSTS MORE WITH OTHERS 10.3% 5.6% 10.2% WATCHING ONLINE TOO MANY VIDEOS IS BAD FOR NEGATIVE OTHERS ONE'S EYESIGHT PROGRAMS ONLINE In June 2013, there were 464.72 million UV for search engines and 456.85 million UV for online video. 464.72 456.85 million million In June 2013, the total viewing duration of online video accounted for 33.9% in all Internet services. % OF TIME SPENT ONLINE 33.9% 18.2% 10.2% 7.9% SOCIAL NETWORKING WATCHING SEARCH E-COMMERCE VIDEOS 圍 5.3% 4.7% 19.9% PLAYING READING OTHERS GAMES NEWS TIME SPEND ON ONLINE VIDEOS PER MONTH 5.7 BILLION HOURS WHAT CHINESE NETIZENS WATCH ONLINE TV plays Variety Shows Movies 344.2 324.9 243.7 billion BILLION BILLION TOP MOST-POPULAR CHINESE VIDEO WEBSITES UNIQUE MONTHLY VISITORS YOUKU t tudOu.com 309000 000 SOHU.com 254000000 腾讯 视频 25100O 000 V.QQ.COM QIY *Z 168000000 LETVÆMM 162000000 POTV 137 000 000 Compiled & designed by: GO-Globe.com web technologies Sources: http://www.economist.com/news/business/21589434-chinas-on- line-video-market-largest-and-most-innovative-world-it-also-most http://www.iresearchchina.com/samplereports/5288.html http://www.chinainternetwatch.com/4254/china-tv-online-videos-report-2013/ http://www.economist.com/news/business/21589434-chinas-on- line-video-market-largest-and-most-innovative-world-it-also-most 创

Online Video Market in China - Statistics and Trends [Infographic]

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Check out our new Infographic – “Online Video Market in China – Statistics and Trends” to know more about the Chinese online video industry, annual growth, market size , revenues and lot more.

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GO-Globe.cn

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GO-Globe.cn

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Business
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