Transcribed

Online Retailers' $44 Billion Customer Experience Problem

$44,671,112,437= 4-Year tuition at Harvard 56 nights at Grand Wailea per San Franciscan University for every citizen of Iceland 11 iPads per New York City resident 33 pairs of Christian Louboutin pumps per Gilt Groupe customer Over the past year, online retailers may have lost more than $44 Billion* due to transaction problems on their sites. "According to Tealeaf and Harris Interactive 2010 Onine Transactions Survey.

Online Retailers' $44 Billion Customer Experience Problem

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Have you ever tried to buy a computer online? Head to HP and you'll be swamped with options. Do I want a laptop for everyday computing? Ultra-portability? High performance? Envy? Oh, what's Envy? On D... ell's shop, you'll find more of the same: a slew of laptops offering "uncompromised performance" or "best-in-class performance" or "style and performance." What's the difference? Shoppers are bombarded with confusing choices like these every day, and online retailers are paying the price. According to a new study by Harris Interactive and Tealeaf, retailers may have lost as much as $44 billion last year due to bad online customer experiences. The statistics illustrated in the accompanying infographic below are alarming; unfortunately, they're overshadowed by the graphic's poor design--an odd mix of iPads, high heels, and Microsoft Word-like clipart--which perhaps demonstrates just how difficult it is to create an effective user experience.

Publisher

Fast Company