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Old Spice YouTube Campaign

Old Spice YouTube Campaign From July 12-14th, the Wieden + Kennedy agency produced a series of 181 YouTube videos which feature Old Spice spokesperson Isaiah Mustafa addressing various internet users. Following the success of their Superbowl ad, The Man Your Man Could Smell Like, the videos generated over 23 million views in the first 36 hours of the campaign. #1 3.5 Re: Everyone Re: Alyssa Milano 1-4 3.0 2.5 2.0 #2 Re: Gilette Will it Blend: iPhone4 Re: Perez Hilton 1.5 Re: Rose # 4 1.0 Re: Alyssa Milano 1, #5 0.5 Response Types (181 Videos with 42,619,987 Views) Low-Profile responses to regular commenters Mid-Profile videos to mildly influential blogs and Unprompted unsolicited Meta includes the two videos addressing Isaiah Mustafa and his daugter Hayley. High-Profile Group videos are responses to celebrity or other influential responses to questions unrelated to the Old Spice campaign addressed to Everyone and Anonymous. twitterers commenters 113 33 25 videos videos videos videos videos videos 43.18% 37.71% 5.69% of views 1.47% of views 1.82% 10.12% of views of views of views of views Know Your Meme Sources: YouTube and Know Your Meme. View counts as of July 23, 2010. For more info, go to: Millions of Views

Old Spice YouTube Campaign

shared by IGEmp on Nov 27
This infographic provides information for the Old Spice YouTube campaign. It shows the success of producing commercial videos for Old Spice and posting them on YouTube and it provides statistical info...


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