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The OFFICE Census

OFFICE CENSUS Based on Office.co.uk Sales Data ENGLAND MOST POPULAR BRAND: OFFICE 30% OVERALL SALES 425k Compared to the UK average of 27% MOST POPULAR COLOUR: BLACK 35% OVERALL SALES 500k Compared to the UK average of 34% Brogues are most popular in London compared to any other region with 0.4% of their sales being Brogues compared to 0.3% for the rest of the country. The West Midlands is the most popular region for Boots sales with 1.4% their sales being Boots, compared to 1.2% for the rest of the country. SCOTLAND MOST POPULAR BRAND: ADIDAS ii 15k 10% OVERALL SALES Compared to the UK average of 7% MOST POPULAR COLOUR: BLUE 13% | 4k OVERALL SALES Compared to the UK average of 10% Sandals are least popular in Scotland compared to the rest of the countries. With 1.7% of their sales being sandals compared to 2.6% for the rest of the UK. The region of Central Scotland has more people who have smaller feet. 62% of Central Scotland sales are sizes 3-6, while the UK average for these sizes is 58%. adidas WALES MOST POPULAR BRAND: CONVERSE 23% 249k OVERALL SALES Compared to the UK average of 18% MOST POPULAR COLOUR: WHITE 17% | 5k OVERALL SALES Compared to the UK average of 14% Wales shop more during the peak hours of 6PM – 10PM than any other nation, with 37% of their sales occurring between 6PM and 10PM compared to 33% for the rest of the UK. Wales buy less high heels than the rest of the country, with only 3.1% of their sales being high heels, compared to 3.9% for the whole of the UK. NORTHERN IRELAND MOST POPULAR BRAND: TOMS | 2k 3% OVERALL SALES Compared to the UK average of 2% MOST POPULAR COLOUR: RED | 4k OVERALL SALES Compared to the UK average of 4% Northern Ireland enjoy late night shopping i more than the rest of the country buying 6% of their shoes at 11PM compared to the UK average of 5%. High Heels are more popular in Northern Ireland than any other country in the UK, with 5.7% of sales being High Heels compared to 3.9% for the whole of the UK. TOP 10 Colours purchased on office.co.uk OFFICE CENSUS 34% 14% 10% 7% 3% Natural Pink Multi Tan Grey Red Brown OFFICE CENSUS SHOWDOWN OF THE SHOES NTERNATO NTERMATOA MANCHESTER Vs LONDON TOE TO TOE adidas is more popular in Manchester with 7.4% of their sales being adidas compared to only 5.9% for London. Nike is more popular in London contributing to 9.8% of their sales compared to 8.5% of Manchester's sales. UGGS are more popular in i Manchester than London Vans are more popular in London with 5.2% of their sales contributing to 3.7% of their sales compared to 2.8% of London's sales. being Vans compared to only 4.7% for Manchester. i Converse is more popular in Manchester with 16.5% of their Office shoes are more popular in London than Manchester contributing to 33% of their sales compared to 29% of sales being adidas compared to only 14.7% for London. Manchester's sales. TOMS 11% %L Black White 응스 %b Blue

The OFFICE Census

shared by AbbigayleWest on Apr 30
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The team at OFFICE decided to have a peek at what people in the UK were wearing on their feet. Us Brits are a nation of trainer lovers but which brands rule the roost in London vs Manchester?

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