Objectives of Place in Marketing Mix

OBJECTIVES NEO MLM OF PLACE MIX MOVEMENT OF GOODS Place in Marketing Mix is always concerned with the movement of goods from factory to the market. SAFETY OF PRODUCTS Place or Distribution mix ensures the safety of the products. It makes the distribution channels more responsible for the products safety. COST REDUCTION The place helps to reduce the price of products by ensuring the availability of products at the right place at the right time and right quantity. AVAILABILITY AVAIL The most important objective of place is to ensure the availability of products at right time at the right quantity. PROMOTION OF GOODS If you choose an indirect channel for marketing your product, the intermediaries will promote your products. You dont need to care about your products. FINANCIAL ASSISTANCE Another important objective is that to give financial assistance to the manufactures. In indirect channels, wholesalers give advance payment to the producers to meet their production costs. TRANSFER THE OWNERSHIP In the network marketing business, the ownership is transferred directly to the customers.