The Numbers Show Digital Continues to be a Priority for Marketers [Infographic]

The Numbers Show Digital Continues to be a Priority for Marketers Why Do You Need Digital? Digital Facts 93% 87% 25% Online presence is a must for businesses, as 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. of buyers say online content has a major or moderate impact on brand preference and selection. 43% say "blatantly self- promotional" content is a major turn off. Only 25% of marketing budgets were spenf on digital this year. What Do Other Marketers Use It For? B2B B2C 17 27 27 40 41 18 IImprove Awareness Drive Sales Generate Leads Improve Awareness I Drive Sales I Generate Leads What's Next? What does your organization plan to start using in the next 12 months? 44 41 73% of organizations plan to spend more on digital in the next 12 months. 40 40 37 IIncrease Spending Maintain or Decrease Spending Predictive Analytics I Content Profiling Integration to CRM I Personalization Mobile Version of Website Sources : http://www.inboundwriter.com/content-marketing/15-shocking-content-marketing-stats/ http://www.mediabistro.com/alltwitter/digital-marketing-2014 b55262 Sitecore- Uncovering the realities of today's digital mărketing landscape CICerōn