Nonprofit Communication Trends, 2013

Nonprofit Communications Nonprofit Marketing Guide.com Trends 2013 Download the Full Report at NonprofitMarketingGuide.com/2012 Top Nonprofit Communications Goals for 2013 #1 # 2 # 3 # 4 Acquiring New Engaging Our General Brand Awareness Retaining Current Donors Donors Community 57% 52% 45% 30% Top ChallengeS for Nonprofit Communicators Lack Of Time To Produce Quality Content . 48% Lack Of Budget For Direct Expenses ............ 41% AO Inability To Measure Effectiveness 29% Lack Of Clear Strategy .. 28% Producing Engaging Content 23% Content That Nonprofit Communicators Will Spend the Most Time Producing Website Email Fundraising Articles Facebook Email Newsletter Event Updates Marketing or Appeals 52% 49% 38% 36% 29% How Nonprofit Marketers Planned for 2013 52% 8%) Will just do Have plans in what they did last year. 30% 6% their heads. Have a written and approved marketing plan for 2013. Have written plans or informal notes for themselves only, not formally approved by leadership. The Big Six Most Important Nonprofit Communications Channels Very Important Somewhat Important Website 69% 24% Social Media Other Than Blogging 51% 36% Email Marketing - E-Newsletters 56% 28% In-Person Events 36% 36% Media Relations/PR 29% 33% Print (Newsletters/ Direct Mail) 21% 37% Most Popular Communications Frequencies: Monthly Email, Quarterly Direct Mail 75% 48% will send direct majl to their supporters at least four times a year. will email their supporters at least monthly. The Most Important Social Media Sites for Nonprofits Facebook 94% Twitter 62% YouTube 42% LinkedIn in 24% Where Nonprofits Are Experimenting with Social Media Instagram 21% Pinterest 36% YouTube 25% in Google+ 26% LinkedIn 26% What Nonprofits Find Excitinga and Scary about 2013 What's Exciting... What's Scary... • Vying for Supporters' Attention • Trying Something New, Especially Social Media • Investing in New Websites • Real Plans in Place for the First Time • Integrating Communications Channels to Increase Effectiveness • The Slow Economy and Lack of Investment in Marketing • Using Social Media to Reach New Supporters • Being Overworked and Burning Out About This Survey This infographic is based on data from a November 2012 online survey by NonprofitMarketing Guide.com of 1,435 nonprofits, with 88% from the United States, 5% from Canada, and 7% from 28 other nations. 53% have annual budgets under $1 million; 47% have annual budgets over $1 million.