New World Marketing

285 million
mobile devices in the US.
(thats 91% of Americans)

70 million
smart phones in the U S.
(or 23% of all mobile devices)

ls optimizing the mobile marketing experience important?
31.6% yes 28% not sure 24.8% still testing 32.8% no

Does your company offer mobile versions of your websites and/or landing pages?

23% no 9.4% not sure 67.5% yes

Of the companies offering mobile versions and/or landing pages:
68% - Their mobile site only has content for mobile audiences
32% - Their mobile site mirrors the full site



“Not only are (mobile, social media, and email tactics) being widely used, but many ore using a combination of all three -email on mobile devices, email within social networks and social networks on mobile devices”

75% of internet connected homes use social networks (that’s 61 5%
of all U S households)

97% of US households use email

66% of marketers are integrating
social media with their e-mail
marketing campaigns

Which social netwoiks or tools are integrated into
your e-mail marketing efforts?

91% facebook
83.9% twitter
48% linkedin
34.1% YouTube
14.6% ShareThis
12.7% digg
11.5% myspace
3.7% foursquare
3.4% yelp

FIowtown.

The NEW Marketing Trifecta

Email Social Media

“Now ishe time, if they haven’t already, for marketers to start experimenting with mobile and social to find what works best for their organizations They must remember however, that whatever they do to experiment should be a relevant, positive user experience; because if they can’t provide that then it’s better to provide no experience at all”

What is your company’s primary goalfor your social media efforts in 2010?

1.8% - Improve CRM data
7.2% - learn more about behavior
10.3% - tie multiple media channels
11.3% - content distribution
15% - increase leads
40.6% - brand awareness
13.8% - drive on increase in sales


Which social media metrics
does your company track?

change in % of friends/followers - 65.5%
site traffic driven by social - 59.5%
mentions - 39%
new leads generated - 35.7%
sales - 28.5%
key lnfluencers/reach of messaging - 25.7%
duration of engagement - 21.6% Is optimizing the mobile marketing experience important? 31.6% yes 29% not sure 24.6% still testing 14.8% no Does your company offer mobile versions of your websites and/or landing pages? 285 million mobile devices in the U.S. 9.4% (that's 91% of Americans) 23% no not sure 67.6% yes of the companies offering mobile versions and/or landing pages: 68% 32% Their mobile site only has content for mobile audiences mirrors the full site Their mobile site Source: EROI.COM 70 million Mobile Devices Flowtown. smart phones in the U.S. (or 23% of all mobile devices) "Not only are (mobile, social media, and email tactics] being widely used, but 97% many are using a combination of all three -email on mobile devices, email of US households use email within social networks and social networks on mobile devices." The ........ NEW 66% of marketers are integrating social media with their e-mail marketing campaigns Marketing Trifecta 75% of internet connected homes use social networks (that's 61.5% of all U.S. households) Which social networks or tools are integrated into your e-mail marketing efforts? Social Media Email What is your company's primary goal for your social media efforts in 2010? 91% 1.8% improve CRM data 83.9% 7.2% Which social media metrics learn more about behavior "Now is the time, if they haven't already, for market- does your company track? change in of friends/followers ers to start experimenting with mobile and social to 65.5% find what works best for their organizations. They must remember however, that whatever they do to 10.3% tie multiple media channels to engagement site traffic driven by social 59.5% 48% experiment should be a relevant, positive user mentions in 39% 40.6% experience; because if they can't provide that then 34.1% Tube пеw leads generated brand awareness in it's better to provide no experience at all." 35.7% 11.3% content distribution You sales in Tube 28.5% key influencers reach of messaging You 14.6% in 12.7% 11.5% Tube 25.7% duration of engagement 13.8% drive an increase in sales 15% 3.7% a 3.4% You digg in increase leads Tube 21.6% twitter linkedin