The New Rules for SEO: How to Survive in a Post-Penguin 2 World

THE NEW RULES FOR SEO How to Survive in a Post-Penguin 2.0 World Google Brrr! For many SEOS, it's a cold new world out there. As any inbound marketer will tell you, the world of Search has seen a major overhaul in the last few years. Gone are the days of paid link-building, thin content and overly optimized websites. Today's new rules for SEO are all about the user. That means creating awesome content, engaging on social networks, and earming backlinks by establishing yourself as an industry thought leader. But how? Let us introduce you to your new best friend: the inbound marketing trifecta. Always promote AWESOME CONTENT your content via social SOCIAL SIGNALS networks Great Social content shares are the naturally generates new backlinks - bonus when you get both! relevant backlinks CLEAN LINKING Awesome Content • Define buyer personas and let them drive your content strategy • Create useful & informational blog posts, infographics, videos etc. • Claim Google Authorship to designate authority Social Signals • Engage meaningfully with thought-leaders • Post consistently and stay on-topic • Host or attend online events with industry experts GO • Reach out to vendors and suppliers • Participate in real-world events & associations • Choose high-quality & relevant guest bloggers Clean Linking It won't always be easy, but nothing earned ever is. Take the time to effectively implement this trifecta of inbound marketing (awesome content, social signals and clean linking) and you'll be well on your way to dominating the world of organic search (and avoiding the Penguin's icy stare). Raka www.rakacreative.com