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Netmining Thanksgiving Shopping Season 2013

MITHANKSGIVING ONLINE TRAFFIC, RETAIL & CONVERSION TRENDS TRAFFIC TREND ANALYSIS Netmining compared traffic volume from Thanksgiving to Cyber Monday to the week prior, across key verticals. Thanksgiving ........ . SATURDAY SUNDAY BLACK FRIDAY CYBER MONDAY Cyber Monday traffic is vertical agnostic Auto marketers did not see a traffic increase except on CYBER MONDAY Retail traffic increased every day, especially on CYBER MONDAY and BLACK FRIDAY Travel marketers did not see a traffic increase except on CYBER MONDAY RETAIL CONVERSIONS YEAR OVER YEAR Netmining compared YoY retail conversion activity from Thanksgiving to Cyber Monday. Thanksgiving +171.90% Thanksgiving is the new Black (Friday) +150.45% BLACK FRIDAY SATURDAY -19.07% SUNDAY +2.54% +120.99% CYBER MONDAY Conversions have significantly increased YoY, except on Saturday and Sunday. Across all Netmining marketers, total conversions increased on key purchase days. BLACK FRIDAY +20.24% CYBER MONDAY +31.90% RETAIL CONVERSIONS BY HOUR OF DAY Netmining found what hours of the day experienced the highest conversion activity. 8.0% 7.5% At midnight, Black Friday saw twice as many conversions than normal 7.0% 6.5% 6.0% 5.5% 5.0% 4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% 12AM 2AM 4AM 6AM 8AM 10AM 12PM 2PM 4PM 6PM 8PM 10PM Retail consumers stayed up late to make purchases within the first hour and towards the end of the day. BLACK FRIDAY CYBER MONDAY Retail consumers made most of their purchases in the morning. WEEK PRIOR Most retail consumers placed their purchases during lunch. Data provided by: netmining Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. The company combines its own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. The Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. For more information, please visit or follow us on Twitter anetmining. +20.26% +28.63% +9.4% ++2.5% U+12.73% -2.42% %06'9- +18.43% -10.91% %99'S- +37.35% -10.59% -23.61% +9.43% -25.34% ABOUT

Netmining Thanksgiving Shopping Season 2013

shared by netmining on Dec 07
Netmining created a Thanksgiving shopping season infographic. We discovered that Thanksgiving is the new Black Friday, people love shopping late at night online on Black Friday, and purchasing happens...





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