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Netmining Hurricane Sandy

Hurricane Sandy INCREASED TRAFFIC ACROSS WEBSITE CATEGORIES COMPARING PRE-SANDY OCT 22 -0CT 28 AGAINST POST-SANDY OCT 29 - NOV 4 +286.54% Specific website categories in the East Coast showed a significant traffic increase (%) after Hurricane Sandy. +97.57% dehumidifiers moisture protection disinfectants fungi +32.86% quick vacations +22.83% insurance law home insurance +19.71% +21.45% +14.58% +312.90% Increase in surfing traffic during the 5 days leading up to Sandy Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. The company combines its own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. The Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. For more information, please visit or follow us on Twitter anetmining. •netmining" I proximic Netmining partnered with Proximic to provide data across 2 billion impressions. ABOUT I ADULT . INSURANCE ) CONSTRUCTION/CLEAN UP BAKING/COOKING CAR/TRAVEL |DRINKING

Netmining Hurricane Sandy

shared by netmining on Nov 28
Netmining partnered with Proximic to see how Hurricane Sandy affected online content consumption in the East Coast.


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