Net Promoter Score

Net Promoter Score Based on the fundamental perspective that every company's customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question - How likely is it that you would recommend [Company X] to a friend or colleague? you can track these groups and get a clear measure of your company's performance through its customers' eyes. How to Calculate Your Score -> Customers respond on a MY"I""TTTT"T point rating scale and are categorized as follows: Promoters: 9-10 loyal enthusiasts who will keep buying and refer others, fueling growth. Passives: satisfied but unenthusiastic 7-8 customers who are vulnerable to competitive offerings. Detractors: unhappy customers who can 0-6 damage your brand and impede growth through negative word-of-mouth. Take the percentage of customers who are Promoters and subtract % promoters % detractors the percentage who are Detractors. Net Promoter Score Thesis / Idea & all Intellectual Rights of the "Net Promoter Score" are attributed to NetPromoter.com created by: blue mammoth design © 2011 www.bluemammothdesign.com