Navigating The World Of Luxury Shoppers

Navigating the World of Luxury Shoppers One of the most desired audiences for marketers are luxury shoppers, characterized by their disposable incomes and comfortable lifestyles. But who are these people, where are they and how can they be reached? What Exactly is A Luxury Shopper? Socially connected/technology enabled Prime earning years of 45 to 55 Home values in top 12% of local area Household income in top 8% of local area Tends to buy women's clothing at specialty retail stores Makes online purchases of items that cost $250+ per order Is likely to... CREDIT CARD 1234 3670 B676 342 Use premium credit cards Drive luxury Prefer iPhone over SUVS Android phones Where Are the Highest Concentrations of Luxury Shoppers? 35% Stamford/ Norwalk, CT has the highest concentration of McAllen/Edinburg/ Mission, TX 0.9% Luxury Shoppers has the lowest Less than 7% 7 to 14% 15 to 21% 22 to 29% Greater than 30% This mop shows the concentration of luxury shappers ocross the USA. Hi Lux and Lo Lux How Do They Compare? Hi Lux Stamford/Norwalk, CT Lo Lux McAllen/Edinburg/Mission, TX Net Worth 60% Income Range 50% 60% 40% 50% 30% 40% 20% 30% 10% 20% 0% 10% <$25K 0% <$40K $40K-SGOK >$5M Discretionary Income Index 80% Home Value 70% 60% 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 0% 10% 1-50 0% $400K-$775K >$775K <$50K $50K-SI0OK $1OOK-S175K What Does This Mean for Today's Digital Marketers? Luxury shoppers are a gold mine for today's digital marketers - the trick is to know where to find this people and how best to reach them. What's needed is an approach that mixes media channels - and takes into account the importance of geography, since people with similar tastes, backgrounds, education levels, income and other attributes tend to live near others like them. How is your brand reaching the right shoppers? Semcasting.com Semcastıng $25K-S75K $75K-S150K $150K-S250K $250K-$500K $500K-$75OK $750K-SIM SIM-$2.5M $2.5M-$5M 51-100 101-150 151-200 $6OK-SIOOK 201-500 $100K-S150K 501-1000 $1SOK-S250K $250K-$500K >$500K $175K-$275K $275K-$400K