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Multichannel Holiday Marketing Stats

MULTICHANNEL• Holiday - MARKETING STATS- BROUGHT TO YOU BY: Mainstreethost MOBILE USAGE DIGITAL MARKETING AGENCY SINCE 1999 (IN 2013) OF ONLINE 52% SMARTPHONE 84% of marketers OWEBSITES PROCESS=E shoppers used their phones throughout THE SHOPPING USE MOBILE-OPTIMIZED 25% OF HOLIDAY SHOPPERS will make significant use of SMARTPHONE & TABLET paid search campaigns IN 2014, HOLIDAY SHOPPERS ARE EXPECTED TO SPEND $89 billion on gifts online ONLINE SHOPPING FREE SHIPPING WAS DEEMED Before making a purchase in 2013, SHOPPERS REFERENCED 12 sources of information 2ND MOST IMPORTANT FACTOR for shoppers when purchasing online 0/ *****INTERNET IS THEIR FAVORITE of consumers say that the shopping destination 47%** 92% OF HOLIDAY SHOPPERS 39% of shoppers hear about THE BEST will go online to research AND/OR PURCHASE GIFTS THIS SEASON HOLIDAY DEALS by visiting a company's website directly RESEARCH 32% ONLINE, 44% ONLINE RESEARCH visit the store to view product, and buy product online and buy products online 51%ON RESEARCH O ONLINE and buy products in-store EMAIL MARKETING 55% of brands USE EMAILS AS THEIR #1 holiday marketing channel 49%OF ALL O EMAILS ARE opened and read on a mobile device OF ONLINE OF IN-STORE 80%SHOPPERS&(1%SHOPPERS say email offers influence them to buy 67%9 6o WOULD BE LIKELY TO OF CONSUMERS SOCIAL MEDIA share a digital coupon on FACEBOOK DURING THE HOLIDAYS 63.4% would be likely to SHARE A LINK TO A HOLIDAY CONTEST 38.4% will tweet about PROMOTIONAL OFFERS, DEALS, & FINDS 30%***** of Twitter users tweet about BEFORE OCTOBER HOLIDAY SHOPPING SOURCES http://blog.hubspot.com/marketing/holiday-marketing-stats https://www.thinkwithgoogle.com/articles/five-holiday-shopping-trends-marketers-should-watch.html http://blogs.forrester.com/sucharita_mulpuru/14-11-03-us_online_holiday_sales_will_be_higher_than_ever_despite_noticeable_challenges

Multichannel Holiday Marketing Stats

shared by mainstreethost on Nov 06
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The importance of multichannel holiday marketing proven by stats.

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