Transcribed

The Most Overused Buzzwords In Public Relations 2013

Most Overused Buzzwords In Public Relations

INFOGRAPHIC 2013

We hope this epic infographic inspires your next marketing campaign and helps drives your organic, forward-thinking, strategy based business models which in turn create a huge ROI for happy customer engagement! See what we did there...

"48% of journalists delete email pitches that contain multiple buzzwords"

Top Buzzwords

Leading 161k

Influencer 99k

Dynamic 87k

Phenomenon 56k

Forward thinking 30k

Innovative 24k

Awareness 21k

Optimised 19k

Organic 15k

Utilise 14k

Total Buzzwords 526,000

Most Overused Buzzwords

Low hanging Fruit

Brand Equity

Impression

Share-of-Voice

Conversation

Influencer

Leading Edge

Gamification

Empowerment

Thought Leadership

Impactful

Bleeding Edge

Marketeer

Above The Line

Growth Hacker

Advertainment

Atomisation

Leveraging

Buzzword Cheese

Awards 2013

IBM 5,560

UK GOVERNMENT 1,140

SAMSUNG 342

KINGFISHER 236

APPLE 59

"GAME CHANGER"

CHEESE METER

TOTAL

7,337

1st PLACE IBM pressate Most Overused Buzzwords In Public Relations INFOGRAPHIC 2013 We hope this epic infographic inspires your next marketing campaign and helps drives your organic, forward-thinking, strategy based business models which in turn create a huge ROI for happy customer engagement! See what we did there. 48% OF JOURNALISTS DELETE EMAIL PITCHES THAT CONTAIN MULTIPLE BUZZWORDS П TOP BUZZWORDS Leading 161k 99k Influencer 87k 56k Dynamic Phenomenon 30k 24k 21k Forward thinking TOTAL BUZZWORDS Innovative Awareness 19k 526,000 Optimised Organic 15k Utilise 14k MOST OVERUSED BUZZWORDS Low hanging Fruit Brand Equity Impression Share-of-Voice Conversation Influencer Leading Edge Gamification Empowerment Thought Leadership Impactful Bleeding Edge Marketeer Above The Line Growth Hacker Advertainment Atomisation Leveraging BUZZWORD CHEESE AWARDS013 IBM 5,560 UK GOVERNMENT 1,140 "GAME CHANGER" CHEESE METER SAMSUNG 342 TOTAL KINGFISHER 236 7,337 APPLE 59 IST PLACE IBM INFOGRAPHIC DESIGNED BY: DATA PROVIDED BY: Pressat www.pressat.co.uk Pressat Buzzword Checker Tool pressat http://www.pressat.co.uk/buzzwords/ Wikipedia Google Twitter: @pressat

The Most Overused Buzzwords In Public Relations 2013

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With journalists constantly getting bombarded with story requests, the worst thing you can do is throw away your one chance to impress due to an overuse of buzzwords. Not to fear, mind. The team at P... ressat have your back (Jack). They’ve created an infographic that highlights some of the most overly used and disastrous buzzwords to ever hit a news story so you don’t get caught up in the ‘fluff’. Some of the biggest perpetrating buzzwords were ‘leading’, ‘dynamic’ and ‘low hanging fruit’! The infographic also names and shames some of the biggest companies that are buzzword crazy, with their “Game Changers”, “Paradigm Shifts” and what not. Be sure to check out the infographic for the full scoop… and the winner of the prestigious buzzword cheese award.

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Pressat