Click me

Monitoring Your Online Reputation: What You Should Be Doing to Protect Your Brand Online”

MONITORING YOUR ONLINE REPUTATION What You Should Be Doing to Protect Your Brand Online WHAT IS ONLINE REPUTATION MANAGEMENT? Realizing that the perceived value of your brand is defined by information found and discussed on the internet; therefore requiring your constant monitoring and participation in these web conversations. -Andy Beal, founder of Trackur and author of Radically Transparent WHY IS MANAGING YOUR COMPANY'S ONLINE REPUTATION WHY? Forrester Research SO IMPORTANT? 90 Hill and Knowiton 87 of individuals put their trust in what others have to say about your reputation of consumers look at the reputation of your CEO, when judging your c reputationpany's Viadeo 59 aragr of hiring are influenced by your onine reputation HOW CAN YOU MONITOR? MONITORING THE LANDSCAPE HOW? STEPS то TAKE Identify your reputations What is important to you in terms of your reputation? In the case of a company, this could be: V Company name (including legacy and abbreviated names) Names of high-profile individuals at the company (i.e. the CEO) Names of products sold Quantify your audience Who is going to be talking about your brand? Customers Business partners Investors 21 Employees Bloggers, journalists and influencers Understand your goals What are you trying to achieve by monitoring? Potential attacks Product feedback 31 Competitive intelligence Copyrights and trademarks Specify your needs What do you need from a monitoring platform? Alerts Influence 41 Sentiment Reporting Start actively monitoring Start trying out tools to determine what fits. TOOLS TO CONSIDER Blunt Instruments socialmention* Swiss Army Knives trackur TOPSY radian Precision Tools VISIBLE N SPROUTSOCIAL hootsuite (for monitoring Twitter) WHAT SHOULD YOU BE MONITORING? WHAT? Your brand name and keywords containing your brand name Names of key people at your Names of your products company WHERE SHOULD Focus on your YOU BE MONITORING? WHERE? "Centers of Influence" Where are your customers and stakeholders hanging out? Social media sites Forums/messageboards/online communities Review sites BEST PRACTICE Use a combination of both strategies to combine direct customer engagement where your customers are with broad monitoring of all online mentions. Blogs and other online publications Cast a wide net Use social media monitoring tools to monitor as much of the web as you can HOW LONG TIPS FOR STAYING PROACTIVE SHOULD YOU BE MONITORING? WHEN? Build your online presence before the storm Get a foothold in your Centers of FOREVER. Influence Be congruent with your branding & messaging Online reputation issues can arise at any time, so a consistent and continual approach to monitoring is key. Give stakeholders a place to vent & receive help Fill any voids in your Google reputation Crowd out any negative voices searchmojo To request a quote, call B00.939.5938 x1 or visit C2013, ALl information in this document is the property of Search Mojo.

Monitoring Your Online Reputation: What You Should Be Doing to Protect Your Brand Online”

shared by searchmojo on Apr 29
If you think that the only time to start monitoring your company’s online reputation is when there’s a crisis, think again. As the saying goes, an ounce of prevention is worth a pound of cure, and...


Search Mojo


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size