Mobile Trends For Bigger Market Reach

MOBILE TRENDS +FOR BIGGER MARKET REACH Asians lead the global mobile commerce revolution: 42% of Asia Pacific consumers who use mobile to buy goods and services want to do it more, higher than in any other region. INCLUDING: 24% in Europe 15% in North America 46% of consumers in Asia Pacific use their mobile for buying goods & services, more than in any other region. INCLUDING: 27% in Europe 17% in North America 70% of consumers in Asia Pacific think mobile will become more important as a payment method in the future. 2014 Top Leading Trend: Online Payments This trend answers consumer Consumers are embracing a host of world-beating mobile payment deep-seated need to use their (smart) phones to pay for anything, whether 'online' or 'offline' innovations that serve needs for speed, convenience, new forms of access, better value, & more. & do other tasks. Samples of Perfect Payment Innovations: WeChat THE CENTAE rOR RCGULATION OF TRANSPORT BY HIRE CARS Commuters use WeChat to pay Abu Dhabi taxis accept for vending mạchines found in Beijing subway stations. smartphone payment. URL: http://www.wechat.com/en/ IOC Lanka 1OC MEA Motorists can pay for fuel by placing one of the NFC-enabled stickers on any item they wish (such as wallet or key fob), and then tapping this on the This app allows consumer to monitor home electricity usage, search for places to make bill payments, generate QR code or barcode that can be used for bill payment at selected convenience stores. checkout. Singfel Allows you to store credit cards, EZ-link card, and mobile money Comes with preloaded mobile app, which generates a barcode that can be scanned by retailers to accept payment; users of the app then authenticate the payment by scanning their fingerprint. on your mobile phone, enabling to make mobile payments and transactions seamlessly. Expected Trends: 2$ %24 Unbanked consumers will get access to financial services using technology's help. Consumers will increasingly expect to be able to pay seamlessly, in an instant, via mobile. 57% OF CONSUMERS IN ASIA PACIFIC say they would increase use of mobile payments if they had assurances about data security. The race is on for partnerships among retailers, financial services providers, telecom companies, tech giants, and ditigal content makers offering consumers more widespread, seamless and secure mobile payments. Reference: http://trendwatching.com/trends/perfect-payments/ VISIT OR CONTACT US AT WWw.VIIWORKS.COM WORKS