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Mobile Security: The Road to uCommerce Adoption

MOBILE SECURITY The Road to uCommerce Adoption Consumers like the immediacy of shopping on a mobile device. But, they are wary of changing their shopping habits due to security concerns. So, the road to a true uCommerce landscape must be built on a bedrock of security and transparency that consumers understand. BUILD CONFIDENCE SHARE RESPONSIBILITY OFFER LAYERS OF SECURITY Neutral on Security of 14% Payment Type Consumers value layered safeguards of standard security around mobile Solutions that Consumers understand they share the responsibility for security, but banks and merchants will need to lead the way. 19% 27% payments. 42 44 38-38% 17% 48 49% Consumers trust payments they know. New options will gain ground as consumers become familiar with them. offer these layered safeguards will help to build consumer confidence. 58% 79% 84% 87% Believe Payment Type is Secure: Believe Mobile Safety Measures are Secure: Who is Responsible: 54% Themselves Credit/debit card purchase (sign) |Tap/wave phone + enter PIN Credit/debit purchase (PIN) |Tap/wave phone + enter phone number Merchants Credit/debit card purchase online at home |Tap/wave phone only Bank (Card Issuer) Using mobile phone to pay in-store Credit Card Organization & Fırst Data. First Data Universal Commerce Tracker, April 2012 (Research conducted for First Data by Applied Research and Consulting LLC) © 2012 First Data Corporation. All Rights Reserved. TM

Mobile Security: The Road to uCommerce Adoption

shared by FirstData on Aug 29
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Consumers like the immediacy of shopping on a mobile device, but they are wary of changing their shopping habits due to security concerns. Accordingly, the road to widespread Universal Commerce adopti...

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First Data

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Business
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