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Mobile Search in Your Backyard: An Infographic

Mobile Search In Your Backyard Local mobile marketing is one of the latest ways to get your business noticed, making the most of the trend towards sophisticated phones to target customers on the move. Mobile Users vs. Desktop Internet Users Global Mobile vs. Desktop Internet User Projection, 2007 – 2015E 2,000 --- Desktop Internet Users --- Mobile Internet Users 1,600 1,200 50% 800 of connections to the internet 400 are from phones 2007 2008 2009 2010 2011 2012 2013 2014 2015 Mobile & Tablet Penetration In the world In the US 1.9 BILLION 38% people worldwide connected to the web (desktop and mobile) of Americans own a smartphone Smartphone users spend 5 BILLION+ 2/3 of mobile phone of mobile phones time on apps ILocal Search Volume 3.45 Billon Local Search 2.3 Local search volume is growing 1.5 exponentially at 50% every year. 2009 2010 2011 2012 80% of searchers research online before purchasing in a 10-20 mile radius. TWhat are mobile users searching for? News 57% 100% Nearly all mobile internet users visit portals Dining 51% 77% Visit email sites Entertainment 49% 44% Visit social networking sites Shopping 47% A proper focus on local mobile search options gives you the opportunity to: • Access customers who would otherwise completely ignore the existence of your business. • Target a specific area • Avoid direct competition with larger but non-local businesses. ILocal vs. National Local National 4.86 79% People who use smartphones to help with shopping. 3.43 3 2.41 2 1.61 3.37 Mobile search users 1.07 2.34 1.56 have "taken action" 0.69 0.98 0.32 0.58 0.370.49 0.640.86 1.09 1.49 as a result of a mobile search, with over half leading to a purchase. 2010 2011 2012 2013 2014 2015 Sources: Trends 041210.pdf HUA MARKETING Internet Users (MM)

Mobile Search in Your Backyard: An Infographic

shared by CopyPress on Dec 22
People use their smartphones for everything. Using them locally to aid in purchase decisions is no different. Local search volume is growing exponentially at 50% each year, and 80% of people seeking a...


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