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Mobile & Responsive Web UK 2014

Brought to you by MBLSolutions creative | responsive | marketing MOBILE & RESPONSIVE WEB UK 2014 36 Million adults in Great Britain access the internet everyday, that's 73% of the population 77% of adults browse for information about goods & services online ACTIVITIES THAT WERE PRE VIOUSLY Adults use mobiles or tablets to access the internet CARRIED OUT ON HIGH STREET ARE NOW CARRIED OUT ONLINE 61% 16-24 year olds use mobiles & tablets to 94% access the internet. Accessing the internet using a mobile has doubled between 2010 & 2013 from 24% to 53% 53% 55% Access their Bank account online 20 million people use a tablet on a monthly basis TWENTY MILLION 69% of tablet 50% 69% owners make an online purchase monthly Access information about health online 1/3 of the population have access to a tablet 92% Age 25-34 purchase goods & services online Mobile users will surpass desktop users by end of the year (2014) No.1 74% Do their grocery shopping online WHAT DOES THIS ALL MEAN? UK consumers are the Number 1 E-spenders, £1 in every £10 spent is online. 30% Mobile shoppers abandon transaction if not optimised for mobile 66% Mobile & tablet users frustrated by slow load times 29% UK smartphone owners have made purchases using their mobile 48% People complained about websites that were not optimised for their device By 2016 B2C e-commerce expected to hit £113.7 billion. If you're not responsive you'll miss out. WHAT IS RESPONSIVE? Responsive websites enable visitors to consume content on any website through the device of their choice. A website that is responsive adjusts elegantly to any screen size or orientation. The site can be accessed by anybody, anywhere, using any device. Benefits of Responsive Web 2 3 Saves Money Saves Time 6 Better User Experience One Site Fits All 3 Future Proof Better Performance Higher Conversions Improved SEO Responsive websites use code to determine what device is being used to access the site and reshuffles the layout accordingly. How do your customers interact with your website? Try opening your website on a tablet and smartphone. If the experience isn't excellent on all devices, this could have disastrous consequences! Call us today on 0191 250 4530 Brought to you by MBLSolutions creative | responsive | marketing

Mobile & Responsive Web UK 2014

shared by HeatherMurdoch on Apr 14
This infographic shows the way people use their mobile phones to shop and search online and how this has changed over the past few years. It is a warning to businesses that they need to update their ...


MBL Solutions


James Clark


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