Is a mobile responsive email important?

forfront IS A MQBILE RESPONSIVE EMAIL IMPORTANT? Hey ?! Can I get wi-fi here? 3,200,000,000 email accounts in 2014 There are 897 MILLION. Mobile emails users worldwide Mobile email opens have grown 180% IN 3 YEARS www. 48% 33% 19% CHANGE IN OPENS In 2014 Litmus saw a change in email opens. It saw more than 48% of people opening emails on mobile devices followed by desktops with 33%, then webmail in last place with 19%. 35% 64% DECISION MAKERS 35% of business professionals check email on mobile devices while 64% of decision makers read email via mobile devices. 91% of consumers check their email at least once per day on their smartphone. 71.2% If an email does not display correctly, 71.2% of subscribers will delete it immediately. DON'T MISS OUT The first link in a responsive design email on a mobile has a 30% higher click rate than non responsive design. ARE YOU FULLY MOBILE RESPONSIVE? Sources: econsultancy - DMA - eMail monday - Equinux - Blue Hornet - Apsis - Litmus