Mobile Phones and business

Business on the Move The ubiquity of mobile devices is empowering consumers, businesses and partners to more seamlessly communicate and create high-quality, meaningful transactions when and how they want. It starts with an impulse. Somebody's walking through a mall, presenting to a client, or jerking awake at 2:00 a.m. They feel a twinge. A need. Inspiration. Curiosity. Something. And just like that, they pick up a smartphone or tablet. It's simple. It's automatic. It's repeated around the world billions of times a day. It's the mobile world at work. For businesses, the ability to respond to those twinges is no longer nice-to-have. It's the new essential of mobile business. MOBILE BENEFITS INTERACT WITH ANYONE EXTEND TO ANYTHING including instrumented machines and a broad spectrum of smart devices DO BUSINESS ANYWHERE with ubiquitous, trusted, and secure transactions customers, partners, or employees BY THE NUMBERS 10 billion connected devices by 2020' 45% increased productivity due to mobile apps A of security leaders cited mobile as their 98% greatest near-term technology worry More than 4х Rate of i0S/Android adoption compared TA with 800M PCs sold in 1981 - 2000 ioS & D 50% By the end of this year, mobile transactions will have increased 50% over last year Business spending on mobile projects will grow 100% by 2015 01010101010101 10101010101010 01010101010101 10101010101010 Connecting mobile to back-end data is the concern of global CIOs # 3 FIRMS SUCCEEDING WITH MOBILE BUSINESS One of the top 100 construction contractors in the US; works primarily on large-scale retail projects. Mobile helped create over 40% year-over-year increase in new business. Saved about 400 employee-hours per month. Allows project managers to connect with each other in real-time, helping close sales and work 5x faster. A major international airline » Self-service improves customer satisfaction by getting passengers onboard faster. » It saves the airline up to 80% compared with full-service check-in. » To encourage customer use, created a highly adaptable back-end infrastructure that makes it 50% faster to add support for the latest mobile devices. THE MOBILE BUSINESS ADVANTAGE Extend and transform businesses into new markets, with new capabilities Connect businesses, geographies, and computing platforms Manage and secure important data more comprehensively Make use of innovations such as RFID, • GPS-aware capabilities, and one-to-one targeted marketing Get more done in less time with a better-connected, better-integrated• employee workforce leveraging mobile data Deliver security and e-commerce services from • the cloud, providing rapid deployment, flexibility, and scalability required for mobile business MOBILE TECHNOLOGIES FUNDAMENTALLY CHANGE HOW BUSINESSES OPERATE Mobile device proliferation is a leading Mobile is part of the multi-channel marketing game-changer for marketing, according to a recent IBM study of 1,700 CMOS. Yet these same CMOS say they're unprepared to address this factor. transformation making the CMO more strategic to technology decisions LOOKING AHEADS 1 billion global consumers will have smartphones and tablets Mobile spending will reach $1.3 trillion 350 million. employees will use smartphones 200 million. employees will BYOD IEM O ibm.com/mobile-enterprise In partnership with Brought to you by internet evolution O #ibmmobile 1 http://www.economist.com/blogs/dailychart/2011/10/personal-technology 2 http//ipadcto.com/2011/0/os/survey-mobile-apps-increase enterprise-performance-and-productivity-advantages-top-three- mobile-app-strategies-gain-momentum 3 http://www.ibm.com/sotwaresuccessessab.nst/CS/SCHA-8CZNBOr0penDocumenasitencorpsctysen_us 4 Evans Data http//www.evansdata.com/pressviewRelease php 5 Forrester