Is mobile marketing worth it for UK businesses

Is Mobile Marketing Worth It for UK Businesses? Only 1 in 10 UK small businesses believes that going mobile is necessary BUT THEY COULD BE MISSING OUT... In 2012 28% of people in the UK bought something using their phones Westminster eForum, 2012 Aa Industries With the Biggest Increase in Mobile Search Westminster eForum, 2012 18 16 14 12 10 4 2011 2012 52% of 122 marketers say that mobile marketing brings in more ROI than traditional marketing Luth Research, 2012 Brand Awareness Acquire New Customers Customer Retention Increased Spend Higher Purchase Frequency Win Back Customers Over a Third of UK SMES don't have mobile optimised websites Lloyds Banking Group Report, 2012 40% of UK Small Businesses have no clue how their websites appear on mobile devices 1/10 1 in 10 UK sites are mobile optimised 9/10 9 in 10 UK sites are not mobile optimised Challenges for Adopting Mobile Privacy Marketers should be especially careful with use of ads - arguably more intrusive on a smaller screen Navigation Smaller screen sizes can pose a challenge for displaying content Standardisation Variety of operating systems and screen sizes can cause a challenge to standardising display Plan a Profitable Mobile Strategy Know Your Market 71% mobile internet usersare aged 16 to 24 Practice Good House Keeping Make sure your main website isup to scratch before embarking on a mobile site * Go Local Submit your website to local search engines. 40% of searches performed on mobiles are location based Be Social Social media + mobile is becoming more integrated. 80% of UK Twitter users access it from their mobile © www.activatemedia.co.uk Percentage Entertainment Retail Travel Entertainment Retail Travet