Mobile Marketing: Why You Need It

MOBILE MARKETING: WHY YOU NEED IT Mobile is quickly becoming the preferred method of online access, and is predicted to overtake desktop usage by 2014. Here is what you need to know to make it in the mobile age. 80% 54% of consumers use smartphones to shop of users discover mobile ads via apps 78% 23% of retailers plan to invest in mobile this year of total clicks in 04 of 2012 were driven by smartphones and tablets AFTER SEEING MOBILE ADS, USERS... 80% Downloaded an App 67% Visited the Advertiser's Website 45% Located the Advertiser on a Map 37% Called the Advertiser RESEARCH SHOWS STRONG GROWTH IN MOBILE 116 MILLION 70% Americans owned smartphones as of 2012 of mobile searches lead to action within an hour 40% 85% of consumers consult 3 or more channels before making a purchase of users prefer apps over the mobile web MOBILE BEHAVIOR 75% 53% 39% 74% Bring their phones into the bathroom Access search engines at least once a day Access social networks Get directions For more information about Ciceron, visit www.ciceron.com Sources: http://www.digby.com/mobile-statistics/ http://digiday.com/brands/15-stats-brands-should-know-about-mobile/ http://www.onlinemaketo ute.org/blog/2013/06/100ineing-stats-for-1 g-stats-that-wil-h -mina http://www. http://www.inmobi.com/inmobiblog/2013/02/27/inmobi-re leases-second-wave-of-mobile-media-consumption-survey-global-results/ http://www.thesearchagency.com/news-views/press-releases/paid-search-report-q4-2012.html http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Just-Web-Lives-in-It 7-mobile- CIcerón We Build Brand Advocacy.