Mobile Marketing And Millennials

MOBILE MARKETING AND MILLENNIALS WHAT IS A MILLENNIAL? Globally aware and cause motivated 18 to 34 years old Stereotyped as the "Me, Me, Me" generation Millennials make up 25% of the U.S. population Also referred to as as Generation Y %24 Directly associate purchases with identity - 42% say buying things that make them feel good is a high priority Currently, Millennials have 21% of consumer discretionary purchases, which is estimated over a trillion dollars in direct buying power and a huge influence on older generations. MILLENNIALS & THEIR SMARTPHONES 4 out of 5 millennials own a smartphone Use their smartphones to provide real time updates to other millennials Directly connect to social media accounts via smartphone Chronic oversharers - 60% of millennials are willing to share personal info with favorite brands especially when reward outweighs the risk share At least 30% of Millennials who claimed they would not provide personal info to brands said they would do so after receiving an incentive or offer WHY ARE MILLENNIALS SO MOBILE FRIENDLY? Grew up with this technology Mobile technology allows them to constantly update all social media platforms in real time Grew up in the Information Age, more comfortable sharing info than parents When they make a personal connection with a brand, they are usually rewarded for their efforts The only information millennials are hesitant to share is their credit scores. Only 17% are willing to provide this info to brands. HOW TO MARKET TO MOBILE OBSESSED MILLENNIALS The average person sends or receives an average of 357 messages a month The average millenial receives 1752 a month messages Use the simple and affordable text message marketing to reach millennials with upcoming promotions and in store events. MILLENNIALS ARE MORE APT TO SHARE, OR EVEN OVERSHARE, BUT THEY ARE ALSO THE MOST DIVERSE GENERATION, SO MARKETERS MUST KNOWW HOW TO TAKE THIS INFORMATION AND TAILOR CAMPAIGNS THAT WILL BE ENGAGING & MEANINGFUL. share RESOURCES SlickText.com www.comscore.com/Insights/Blog/Why-Are-Millennials-So-Mobile store.mintel.com/marketing-to-millennials-us-february-2014 www.prnewswire.com/news-releases/the-oversharing-generation-60-of- millennials-willing-to-share-personal-info-with-brands-249034631.html www.entrepreneur.com/article/238111 Text Marketing Made Incredibly Easy.