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Mobile Marketing Among Restaurants and Retail

millennialmedia, the mobile advertising & data platform MOBILE GOES WHEREVER CONSUMERS GO RETAIL & RESTAURANT TRENDS From national retail chains to casual dining, Retail & Restaurant brands consistently look to mobile to engage potential customers. These brands are using a variety of techniques, many unique to mobile, to reach the right consumers, in the right place, at the right time.. with great results. 61% 2/3 of these were of Retail & Restaurant brands utilized location-based restaurants. targeting in their campaigns. Advertisers in the Retail & Restaurant vertical have been a top spender for QUARTERS IN A ROW Source: Millennial Media, 2012/2011. 30% BRANDSTHAT MAKE UP THE ADVERTISERS INTHE RETAIL & RESTAURANT SUB-VERTICAL CLOTHING 21% Source: Millennial Media, Q1 & Q2 2012. НОME PRODUCTS 11% 10% 9% 7% 7% BUYN 5% QSR/ FAST FOOD ONLINE RETAILERS COMPUTERS & ELECTRONICS RETAIL STORES JEWELRY RESTAURANTS REACHING CONSUMERS 55% of Retail & Restaurant advertisers' goals are to drive consumers to their locations, whether online or in-store. Source: Millennial Media, Q1 & Q2 2012. S.M.A.R.T. report millennial media's millennial media's S.M.A.R.T. report ngachand TgetingMART Millennial Media's latest S.M.A.R.T." report focuses on mobile advertising trends within the Retail & Restaurant industry, including insights on what these brands are doing to reach their target audiences, and how these mobile users are responding. Special Retail & Restaurant Report armedia NOVEMBER 2012 Visit to download the full report. millennialmedia the mobile advertising & data platform 02012 Millennial Media. All rights reserved.

Mobile Marketing Among Restaurants and Retail

shared by millennialmedia on Nov 16
How are restaurants and retail stores using mobile as part of their marketing strategy?


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