The Mobile Marketer’s Guide to Back-to-School Shopping - Thinknear

THE MOBILE MARKETER'S GUIDE TO... BACK-TO-SCHOOL SHOPPING How mobile advertising drives in-store back-to-school school shopping. 37 23' 10.89" N 40% of consumers spend at least 1 - 2 hours planning for back-to-school shopping on mobile Majority of consumers spend their time planning by making a shopping list and looking for sales/coupons 47% 46% 21% 8% 7% Making a shopping list Looking for sales/coupons Comparison shopping Researching product reviews Researching product ideas HOW FAR ARE SHOPPERS WILLING TO TRAVEL FOR THE BEST PRICE? LAT: 37 23' 10.89" N 0-5 miles 40% ||| 6-15 miles 37% ||||| 16-25 miles 12% |IIIIIIII|||| 26+ miles 11% ||||II| CONSUMER PREFERENCES BY LOCATION Most shoppers (77%) won't go further than five miles for a good deal with rural shoppers willing to go farthest for the best price. URBAN SUBURBAN RURAL 0-5 MILES 0-5 MILES 6 - 15 MILES REACHING BACK-TO-SCHOOL SHOPPERS ON MOBILE 45% of shoppers use a mobile device while shopping in physical store What are shoppers doing on mobile while browsing in-store? 33% Ба 27% 27% 27% 3% Reading product reviews Viewing store circulars Finding Comparing price Using for entertainment coupons 2 out of 5 consumers would like to receive relevant discounts on mobile while at the store. Consumers would like to receive the following on their mobile 47% 30% 27% 20% 20% Coupons Price Store Maps Product Recommendations Product Comparisons Information Mobile includes Mobile Phones and Tablets TO LEARN MORE VISIT THINKNEAR.COM Thinknear by Telenav Written by Thinknear by Telenav and conducted using consumer panels, August, 2014 ----. ------ ------ 122°O' 16.69" W