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Mobile Ecommerce

TAPPING INTO MOBILE COMMERCE 2014 INCREASE IN MOBILE USERS DRIVING MOBILE SHOPPING 7.6 BILLION WORLD POPULATION MOBILE USERS (By the end of 2014) REPRESENT APPROXIMATELY 8O MILLION 7.5 billion mobile subscribers in 2014 U.S. CONSUMERS 125 million U.S. consumers own smartphones, 50 million own tablets MOBILE-CONNECTED DEVICES IN USE 18 BILLION 0000000000 TOTAL TIME 19% SPENT PURCHASING JO /0 ONLINE ECOMMERCE DOLLARS ACCOUNTS FOR OVER HALF OF 25-54 YEAR OLDS LIST SHOPPING AS THEIR |-.. (1 in 10 retail dollars) sale #7 ONLINE ACTIVITY M-COMMERCE ACCOUNTS FOR BEHIND SOCIAL NETWORKING (1 in 10 e-commerce dollars) mobile ads clicked per minute 1282 8 in 10 shoppers used a mobile phone inside of a physical store during 2012 41% 54% HOLIDAY SHIFTING AD SPEND: SEASON 22.5% digital 26.8% digital 29.2% digital looking up product reviews comparing prices 2.4% mobile 11% mobile 6.2% 2012 2014 56% 2016 finding store locafions BY 2016 WILL BE 5x the ad share of 2012 M-COMMERCE PROJECTIONS / OUTLOOK PERCENTAGE OF TOTAL DIGITAL SALES 14% SI09 in 2013 in 2017 billion GLOBAL M-COMMERCE ENABLED BUYERS SMARTPHONE SPENDING TABLET SPENDING WILL MORE THAN DOUBLE WILL QUADRUPLE 304 BILLION $43 $74 average order average order in 2013 in 2013 more mobile buyers in 2017 buyer count by year: SI16 $307 2014 = 507 billion 2015 = 629 billion average order average order 2016 = 733 billion 2017 = 811 billion in 2017 in 2017 CONVERSION RATES TABLET BUYERS ORDER VALUE LEAD THE PACK 600% 60% + higher than smartphones higher than PCs higher than smártphones higher than PCs HOW MANY MOBILE DEVICES? WORLDWIDE DEVICE SHIPMENTS BY SEGMENT 2013 2014 2015 2013 2014 2015 2013 2014 2015 2013 2014 2015 PC (Desk-Based & Notebook) Tablet (Ultramobile) Mobile Phone Wearables MOBILE DATA TRAFFIC 2013 = 1.5 exabytes 2018 = 19.9 exabytes 1 13x jump between 1 2013 AND 2018 WFARABI ES POTENTIAI 12:30 New message from Michaela SALES TO REACH SMART WATCHES 30.2 BILLION LEAD THE PACK WITH AN ESTIMATED $12.5 BILLION IN GLOBAL ANNUAL REVENUES BY 2018 BY 2018 WINNING THE MOBLE CLICK 52% 84% of consumers are less likely to engage with a business after a bad mobile experience FOCUS ON THE MOBILE EXPERIENCE Yet 84% ex perienced difficulty making a mobile transaction 67% 48% of mobile users are more likely to buy from a mobile-friendly site go to your competitor after a bad experience with your mobile site PERFORMANCE IMPACTS CONVERSION Slow page load = 97% mobile cart abandon Average mobile page load time = 7 seconds 3 second delay in response = 37% of user abandon MOBILE APP OR MOBILE SITE? MOBILE APP MOBILE WEBSITE: MOST TIME SPENT 94 MINUTES A DAY 14 MINUTES A DAY VS SHOPPING 89% Vs CONSIDER REPLATFORMING TO REAP PERFORMANCE EFFICIENCIES & ADDED FUNCTIONALITY 54% of retailers name re-platforming as the top priority over the next 12 months 3 out of 4 fear existing ecommerce solution won't scale with growth I MOBILE COMMERCE NOT JUST FOR RETAILERS I INSURANCE Over 80% of insurers plan to be using mobile technologies in claims, customer service and field sales BANKING 6 in 10 banking customers rank quality of mobile banking services as a key driver in switching banks 100 MILLION+ WILL USE MOBILE BANKING BY 2017 TOP MOBILE TACTICS FOR BUSINESS mobile optimized website |34% mobile 42% app < 24% 16% Ad promos, bar-coded coupons, Social sharing (on-page facebook, twitter icons) Location-based marketing QR codes WINNING THE MOBILE CLICK INTEGRATE TECHNOLOGY SOLUTIONS CLOUD: HYBRID: Extends your technology resources to deliver content more reliably, ensure maximum page loads, and let you focus on strategy instead of technology. Combines cloud and dedicated or on-site resources to take advantage of cloud efficiencies while meeting security and compliance needs. 68% 54% 50% of buyers have already adopted public or private clouds of buyers have adopted or plan to adopt cloud of large enterprises expecting to have hybrid deployments by 2015 TOP REASONS ENTERPRISES CHOOSE CLOUD Reduced time to deploy apps and infrastructure Reducing TCO More flexible infrastructure capacity RACKSPACE DIGITAL MOBILE EXPERTISE JUST A CALL AWAY 9 of the 10 top #1 hosting provider for the top 1000 retailers in North America 90% digital agencies work with us Expertise and experience in building scale and performance for power high-traffic apps regardless of platform: PHP, Ruby or Node.js Pre-built, mobile-optimized deployments for faster deployments High performance, SSD-based servers that enable blazing fast speeds Hybrid cloud scalability connects bare metal, dedicated or cloud Optional monitoring and optimization services with Critical Ápplication Services for better visibility and optimization O rackspace. ALL BACKED BY FANATICAL SUPPORT the open cloud company SOURCES: As-Consumer-Banking-Behavior-Continues-to-Evolve-Mo- bile-Is-Now-Mainstream-Says-AlixPartners-Study.aspx#sthash.jNWauOaP.OVik9Zjm.dpbs http://www.themobileplay %24

Mobile Ecommerce

shared by Lizetta on Jul 31
Mobile continues its meteoric rise as an ecommerce powerhouse.


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