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The Mobile Conversion Explosion

THE MOBILE CONVERSION EXPLOSION EVERY YEAR IS DEEMED "THE YEAR OF MOBILE" IN THE ADVERTISING INDUSTRY. THIS YEAR, WE CAN ACTUALLY PROVE IT. The data below is from a seven-figure, cross-platform campaign for a global retailer with more than 330 stores across North America. Data was observed during a 12-month period from August 2012 through August 2013. 59,820,759 TOTAL MOBILE IMPRESSIONS OVER THE COURSE OF THIS CAMPAIGN mobile conversions 1,738 AUGUST 2012 19,112 AUGUST 2013 AT THIS RATE, MOBILE WOULD SURPASS 210,000 CONVERSIONS IN AUGUST 2014 210,000 1,000% GROWTH mobile cost per action (cpa) =733% $8.17 AUGUST 2012 $.98 AUGUST 2013 total conversions MOBILE 7% MOBILE 48% AUGUST 2012 25,960 CONVERSIONS AUGUST 2013 39,768 CONVERSIONS AT THIS RATE, MOBILE WOULD MAKE UP NEARLY ALL CONVERSIONS IN AUGUST 2014 mobile internet is expected to surpass desktop internet usage in 2014. based on our data, mobile wil surpass desktop in conversions as wel. 2012 2013 2014 POWERED BY RUN>

The Mobile Conversion Explosion

shared by keithcls on Oct 31
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RUN discovered a boom in mobile conversions. Data is from a seven-figure, cross-platform campaign with a global retailer between August 2012-August 2013

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