Mobile Consumer Behavior and Trends 2012

MOBILE CONSUMER BEHAVIOR & TRENDS • 2012. 51% OF CONSUMERS PREFER ANDROID 51% SMARTPHONES 38% 38% PREFER THE APPLE İPHONE 2013 In early 2013, website visits from tablets will surpass smartphone visits. 10%. of all website visits will come from tablets by 2014. #70% tablet at home only use their ) 24% also use their tablet on the go 6% use their tablet at work MOST POPULAR ACTIVITIES ON TABLETS BY AGE GROUP 18- 29y 30- 49y 50- 64y GAMES (29%) GAMES (27%) EMAIL (29%) SHOPPING (16%) EMAIL (21%) READING BOOKS (14%) READING BOOKS (15%) READING BOOKS (17%) WATCHING VIDEOS (14%) SHOPPING SATISFACTION IN MOBILE APPS 88% Tablets 71% iPad 69% Phones 66% iPhone SHOPPING SATISFACTION ON MOBILE WEBSITES 75% iPad 73% amazon Kindle 66% iPhone 66% Tablets 60% Phones E MCOMMERCE MOST HELPFUL INFORMATION WHEN PURCHASING A PRODUCT ON A MOBILE WEBSITE OR APP 59% Product Information & Price 57% Easy Checkout Process 50% Customer Ratings / Reviews VISUAL FEATURES THAT INCREASE THE LIKELIHOOD TO MAKE A PURCHASE ON A MOBILE DEVICE 57% Product Side-By-Side Comparison 44% 360-Degree Spin 42% Zoom / Pan 61% OF USERS ON MOBILE BUSINESS WEBSITES WANT TO USE Click-to-calo TO GET IN CONTACT VCHECK ME IN! 1/3 HAVE USED CHECK-IN SERVICES 48% HAVE RECEIVED AN INCENTIVE MOST POPULAR CHECK-IN SERVICES f fousquare yelp #1 #2 #3 Sources: http://success.adobe.com/en/na/programs/products/digitalmarketing/offers/1207_20860_mobile_consumer_whitepaper_generic.html http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf Design by Marc Knoll (@MarcKnoll) THIS INFOGRAPHIC IS BROUGHT TO YOU BY trendblog.net TECH & DIGITAL MARKETING visit our blog at trendblog.net follow us on twitter @trendblognet follow the team: @MarcKnoll - @PhilippGreitsch - @BulyginD