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Mobile Consumer Behavior and Trends 2012

MOBILE CONSUMER BEHAVIOR & TRENDS • 2012. 51% OF CONSUMERS PREFER ANDROID 51% SMARTPHONES 38% 38% PREFER THE APPLE İPHONE 2013 In early 2013, website visits from tablets will surpass smartphone visits. 10%. of all website visits will come from tablets by 2014. #70% tablet at home only use their ) 24% also use their tablet on the go 6% use their tablet at work MOST POPULAR ACTIVITIES ON TABLETS BY AGE GROUP 18- 29y 30- 49y 50- 64y GAMES (29%) GAMES (27%) EMAIL (29%) SHOPPING (16%) EMAIL (21%) READING BOOKS (14%) READING BOOKS (15%) READING BOOKS (17%) WATCHING VIDEOS (14%) SHOPPING SATISFACTION IN MOBILE APPS 88% Tablets 71% iPad 69% Phones 66% iPhone SHOPPING SATISFACTION ON MOBILE WEBSITES 75% iPad 73% amazon Kindle 66% iPhone 66% Tablets 60% Phones E MCOMMERCE MOST HELPFUL INFORMATION WHEN PURCHASING A PRODUCT ON A MOBILE WEBSITE OR APP 59% Product Information & Price 57% Easy Checkout Process 50% Customer Ratings / Reviews VISUAL FEATURES THAT INCREASE THE LIKELIHOOD TO MAKE A PURCHASE ON A MOBILE DEVICE 57% Product Side-By-Side Comparison 44% 360-Degree Spin 42% Zoom / Pan 61% OF USERS ON MOBILE BUSINESS WEBSITES WANT TO USE Click-to-calo TO GET IN CONTACT VCHECK ME IN! 1/3 HAVE USED CHECK-IN SERVICES 48% HAVE RECEIVED AN INCENTIVE MOST POPULAR CHECK-IN SERVICES f fousquare yelp #1 #2 #3 Sources: Design by Marc Knoll (@MarcKnoll) THIS INFOGRAPHIC IS BROUGHT TO YOU BY TECH & DIGITAL MARKETING visit our blog at follow us on twitter @trendblognet follow the team: @MarcKnoll - @PhilippGreitsch - @BulyginD

Mobile Consumer Behavior and Trends 2012

shared by Bulygind on Nov 12
Mobile is here to stay and no one can deny that fact. Just pay attention to the latest technology news. Most of the time you find stuff about the new iPad Mini or the release of the new Google Nexus 4...



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