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Mobile Commerce Is Growing

SANDERSON IT Software & Services MOBILE COMMERCE IS GROWING... Why optimising your website for mobile should be your top priority: here are the stats you can't afford to ignore Boom Time! 1 Global e-shoppers 2.5 3.7 BILLION Current world internet BILLION Predicted users by 2015 BILLION IN 2013 users $1 $2 Predicted e-Spend by 2018 TRILLION e-Spend 2013 TRILLION SOURCE: IMRG - 'How Can Retailers Succeed in the Digital Decade?" 58% of people in the UK own a smartphone 40% of 50% research 56% of tablet 66% research smartphone users shop online potential purchases online owners shop online potential product purchases online SOURCE: eDigital Research 2013 –, Tablets were the most popular Christmas gift in 2012 and 71% of tablet owners purchased their Christmas gifts using their tablet device 71% SOURCE: According to comScore, almost one third of all UK page views come from a mobile or tablet device. 23.1% 70% x2 One third of every transaction on eBay involves a mobile and the company is predicting £13bn worth of sales will be made on mobiles by the end of 2013... John Lewis has seen a 70% increase year on year in mobile visitors to its website make purchases on a weekly Visits via mobile devices And the number of accounted for 23.1% of all UK e-retail visits in 2012 smartphone shoppers who basis has almost doubled since 2012 SOURCE: eDigital Research 2013 - 'Effectively measuring the true reach of your online channels in an increasingly multichannel world" The Problem? Your m-commerce channel needs to display properly on an ever diverse range of devices: from laptops and smartphones to tablets; all with varying screen sizes, browsers and user interfaces. In an ideal world, this should be achieved with apps specifically tailored for the mobile device plus responsive websites that automatically adapt the site layout according to the device on which they are being viewed. 22% 22% of the top 50 online retailers do not even have a mobile-optimised website or app available for smartphone users. 1 in 10 Only one in ten UK retailers has a tablet-optimised site, despite the fact that one tablet generates as many website visits as four smartphones. Google research suggests 40% of users have turned to a competitor's site after a bad mobile experience. 40% SOURCE: Mastek survey,, Takeaways 1 Consumers in the UK are using mobile technology more and more to shop online 2 But many e-tailers are falling short when it comes to embracing m-commerce 3 Forward-thinking e-commerce businesses are integrating mobile apps and responsive websites into their multi-channel strategy Download your free eGuide now: eBay and Amazon integration: your route to success OSANDERSON in eBay and Amazon Integration: Your Route to Success Integrating Amazon and eBay into your multi-channel retail operations could offer significant benefits and Increased revenues. Download Now!

Mobile Commerce Is Growing

shared by Sanderson on Oct 25
Why optimising your website for mobile should be your top priority: here are the stats you can’t afford to ignore.


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