Mobile Advertising in 2013

MOBILE ADVERTISING ADS 52% $22 billion is spent on mobile advertising in 2012, compared to only $3 billion in 2010. of smartphone users prefer receiving offers on their mobile device. 70% 2010 2012 of Americans would like to receive exclusive specials right on their mobile devices. ADS Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years. 30% 22% of mobile coupons are of marketers are shared with at least 1 friend. using mobile coupons. 95% of text message coupons are opened within the first 5 minutes. Text marketing coupons are 10 times more likely to be shared than magazine and newspaper coupons. SlickText.com SOURCES TM marketingland.com/library/statistics/statistics-mobile-marketing/ econsultancy.com/us/blog/7697-10-mind-blowing-mobile-infographics SMS marketing made incredibly easy. www.nielsen.com/us/en/reports/2010.html?sortbyScore=true&tag=Category%3AMobile www.aericon.com/infographic/smartphone-trends-opportunities-for-marketers-infographic/ tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx www.gridleyco.com/wordpress/wp-content/uploads/2012/03/POS-Goes-Digital-Evolution-of-the-In-Store-Shopping-Experience1.pdf?utm_sourc e=POS+Goes-Digital+Press+Release&utm_campaign=P0S+Goes+Digital