Click me

Mobile A/B Testing

THE OPTIMIZED APP A/B TESTING GOES MOBILE With the majority of Americans now owning a smartphone or tablet of some kind, developing an app that not only fulfills its purpose but also does so with style, consistency, and flow is more important than OHISYJAMA TxRAM ever. Fine-tuning these aspects of your application via A/B testing and optimization increases the likelihood that your app will be one of the 10%-20% of apps that are used more than one once. OF USERS PREFER MOBILE 86% APPS TO MOBILE WEBSITES. FIRST IMPRESSIONS Getting people to download your app is a challenge in its own right; getting them to keep using it is another challenge entirely. 80%-90% 79% of apps are used only once and eventually deleted. of users will use an app a second time, even after a lackluster first impression. 56% Apps that require registration before use lose up to 56% of their users. 16% of users will use it a third time. COMMONLY CITED ISSUES SLOW NOT REALITY FREEZING CRASHING LAUNCHES LAUNCHING EXPECTATIONS Optimizing your app means striking the right balance between clean, simple Uls and usability requirements. A/B testing allows you to determine which version of your app is best for engaging and retaining users. MAKING THE CUT TESTING AREAS ONBOARDING RETENTION First-Run Experience Ongoing Engagement TESTED FEATURES Tours and setup wizards Layout and UI SIGN UP WITH FACEBOOK User Experience Sign-up methods SIGN UP WITH TWITTER Task completion Copy and button options Push notifications Request permissions LEARN MORE AT OPTIMIZELY.COM/MOBILE Optimizely Sources: Foolproof, Digital Trends

Mobile A/B Testing

shared by optimizely on Mar 17
A/B testing is no longer limited to just websites. Mobile apps are the new frontier, and optimizing the user experience on mobile devices is just as important as it is on the web. In this infographic,...



Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size