Millennials: Loyal and Engaged Newspaper Consumers

NEWSPAPERS ARE DEVELOPING A LOYAL AND ENGAGED AUDIENCE AMONG MILLENNIALS... .A TOP TARGET FOR ADVERTISERS DIGITAL NEWSPAPER MILLENNIALS READING NEWSPAPER CONTENT EACH WEEK: READERSHIP IS GROWING AMONG ALL AGES - ESPECIALLY MILLENNIALS AGES 18 - 24 OF MILLENNIALS WITH HOUSEHOLD INCOMES OF 3 $100,000+ 84% 80% WOMEN MEN AGES 25 - 34 2 OF MILLENNIAL COLLEGE 3 GRADUATES 92% 87% SHARE THIS WOMEN MEN f g+ AUDIENCES ARE INCREASINGLY CONSUMING NEWSPAPER MEDIA... ON THE GO OF MILLENNIALS WHO USE AN IPHONE TO % ACCESS NEWSPAPER 56 MILLENNIALS ARE 39% CONTENT MONTHLY TO READ NEWSPAPERS MORE +ALSO READ A ON A MOBILE DEVICE LIKELY PRINT NEWSPAPER THAN OTHER AGE GROUPS EACH WEEK SHARE THIS fy 8+ SOURCES: comScore: Newspaper Digital Audience Springs Forward to 176 Million, Boosted by Mobile Users NAA.org, April 28, 2015 Nielsen Scarborough: Across Platforms, 7 in 10 Adults Access Content from Newspaper Media Each Week NAA.org, March 25, 2013 wWW.NAA.ORG f FACEBOOK.COM/NEWSPAPERASSOCIATIONOFAMERICA @NAAUPDATES 2/3