Transcript

Microinteractions lead to Major Engagement

MICROINTERACTIONS lead to MAJOR ENGAGEMENT A 360CONNEXT INFOGRAPHIC MICROINTERACTIONS EVOKE EMOTION and EMOTION IS 50% oF THE EXPERIENCE THE AMYGDALA, WHICH PROCESSES EMOTION. USES ABOUT 2/3 OF ITS POWER SEARCHING FOR NEGATIVE EXPERIENCES 8o.. NEGATIVE EXPERIENCES HAVE AN UNFAIR ADVANTAGE AGAINST CUSTOMER SATISFACTION IT CAN TAKE UP TO 12 POSITIVE EXPERIENCES TO MAKE UP FOR ONE NEGATIVE EXPERIENCE. .if they give you the chance MORE THAN 95% 0F HUMAN THINKING is driven by NON-CONSCIOUS INFLUENCES 8o.. THINGS WE DON'TEVEN NOTICE CAN STILL TRIGGER AN EMOTIONAL RESPONSE STEAL THE SHOW WITH POSITIVE MICROINTERACTIONS ORDINARY THINGS CAN CREATE LASTING CONNECTIONS WARNING! Think Gee EXTREME STUFF FOR SMART MASS MONKEY-POWERED AWESOMENESS ENCLOSED ABSOLUTELY SMOKING NO Thank you. Beoivere -REE AIR GUITAR PLEASE TAKE ONE WILL GIVE YOU 10% ddiscount COUTESY or RHYTH SHACK-CO-UK IFYOU LEAVE SING NG& LES PONS ásons YOUR PHONE in our custody RECOGNIZE YOUR CUSTOMERS AS INDIVIDUALS 40% OF CUSTOMERS BUY MORE WHEN THE EXPERIENCE IS PERSONALIZED ACROSS Forwarded Mess From: To: GENENE Snt: Friday, Septer S bject: Continente CHANNELS Stember 20, 2013 Mike Iwanted to drop but do be careful! Sources How EMOTIONS DRIVE A CUSTOMER EXPERIENCE -COUN SHAW CONFRONTING THE NEGATIVITY BIAS -ACK HANSON PAD UNDERSTANDING CUSTOMERS -RUBY MEWELL-LENGER MARKETING METAPHORIA -GERALD ZALTMAN (PRESS RELEASE) -MYBUYS/ETAILING GROUP 360 Connext CXI estigation Customer Experience CUSTOMER EXPERIENCE CONSULTING E SPEAKING 360CONNEXT.COM @ 360CONNEXT "No MORE RUINED DAYS FOR CUSTOMERS AND

Microinteractions lead to Major Engagement

shared by jon.drachenberg on Jan 30
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Exploring the primitive side of human emotion and non-conscious influences on customer behavior.

Publisher

360Connext

Designer

Jon Drachenberg

Category

Business
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