Men Buy Women Shop Gender-based Consumer Behavior Insights for Marketers!

MALE VS FEMALE How Gender Influences Purchase Decision MEN ARE HUNTERS, WOMEN ARE GATHERERS! Women simply love shopping, they call it their stress reliever. Men tend to enjoy the brevity of the shopping experience. They focus on getting what they came for. Obviously the two genders think differently even when they have to buy a product that satisfies the same need. Let's dissect the two approaches and see the outcomes. MALE FEMALE THOUGHT PROCESS Utilitarian approach in shopping Emotional and passionate thinkers Hedonic approach in shopping Logic and FAMILY FAMILY instrumental thinkers Vl for Value for FRIENDS FRIENDS money = time money = care RELATIVES LEISURE LEISURE RELATIVES Short-term focus Long-term focus SEX SEX FUN FUN Quick Well researched ANGER ANGER shoppers VISUAL SENSATION VISUAL SENSATION shoppers Loyal to brands B Loyal to good service Classifies information Classifies information into data units in a network WHAT THEY SHOP REFLECTS THEIR PERSONALITY MALE FEMALE tpressive goods Instrumental Target personality aspect: Brave, competitive, active and strong Target personality aspect: Sensitive, caring, gentle and emotional WHAT MARKETERS SHOULD KNOW ABOUT EACH GENDER? GO Emphasize: Beauty and Youth MALE Appreciate: Humor, bold, provocation Hate: Metaphors and chatty style oO Comprehend: Obvious cues Seek: Automation Emphasize: Ambition and physical strength (G6 FEMALE Appreciate: Details, imagery, color and soft music Hate: Insults or gender subjugation Comprehend: Comparisons (O and conversational style Seek: Personalization DISCLAIMER The differences mentioned above are not based on stereotypes but gender-specific tendencies derived from research on consumer behavior. design SPINN ING DESIG N IDEAS pue leisure items Symbolic