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Measuring the Value of Promotional Products

MEASURING THE VALUE OF PROMOTIONAL MARKETING HIGH MEDIUM NEWSPAPER According to the Newspaper Association of America, in 2012 advertisers paid 4,360 DAILY NEWS MILLION DOLLARS Newspaper advertisements cost 75 CENTS on print advertising in just the first quarter of the year. This statistic includes national, per impression retail, and classified ads. GOOGLE CREATIVE LAB RECEIVED MILLION DOLLARS $1million in prize money after winning an award for the most creative original print ad. MAGAZINES Advertisers paid 16 BILLION dollars The price of a print ad in a magazine can vary in prices. They range from 100 DOLLARS to 125,000 DOLLARS. 2011 Dote $16,000.000.000.00 PAY TO THE ORDER OF Time Magazine DOLLARS sixteen billion: ...it depends on the placement and size of the advertisement as well as for advertising in magazines in 2011 alone. 2SHUFFLE the number of magazines in circulation. Van Morrison Black Flag. John THE KERRANG! TOUR: ACCESS ALL AREAS! Jagger & Macca l y le WIN! 2011 Music revien YOU ME 20new abums you wish you'd decovered. The noden ie D ic ant oe BEATLES An EXCLUSIVE inter Altorootive's m John, B Pul Goone und Nlioale WE'RE REACHING THE POINT OF NO RETURNI "Booze, fags blokes and m KATE BUNIEW ENTER SHIKARI& THE KING BLUES FI'm the rock version of A Mumford & Sons" E ERISTNG STARS 2012 LOV MICHA EL JACKSON ALENTME SNAP! Coldplay. Little Comets. Everything E HI- Florence ond the mochine. TCH TELL 7 RO LIKE IT IS! Bombo B TELEVISION ADS AT&T spent the most money of any In 2011 advertisers brand on TV advertisements with paid $72 billion 1.1 billion dollars in 2011. on television ads. Mobile Ads TV Ads 350,000 dollars for just a 30 second spot for a 59% 57% national TV commercial. Mobile ads have a greater influence on viewers then TV ads. $1.80 per impression U SUPER BOWL The most watched TV broadcast in America each year is the super bowl, so it is not surprising to know that advertisers pay between 3.7 and 3.8 million dollars for a Super Bowl commercial. The commercials will last anywhere from 30 to 60 seconds. 63,000 DOLLARS 9O MILLION PER SECOND 123,000 DOLLARS PER SECOND 167 MILLION VIEWERS Americans on average watch the super bowl. The 2012 Super Bowl had 167 million viewers. In 2011 alone,advertisers paid 7 BILLION dollars for radio advertisements. RADIO In the first quarter of 2012 for radio ads: Walmart * 17.8 MILLION DOLLARS *macys 11.4 MILLION DOLLARS 15-60 S TARGET 10.7 MILLION DOLLARS sears 9.3 MILLION DOLLARS O TOYOTA 41.7 MILLION DOLLARS Radio commercials are between 15 to 60 seconds of airtime. Ford 14.4 MILLION DOLLARS The first quarter of 2012 for radio ads (by industry): AUTOMOTIVE INDUSTRY– S (S 352.9 MILLION DOLLARS GROCERY STORES 195.5 MILLION DOLLARS CASINOS & LOTTERY 122.5 MILLION DOLLARS 50¢ PER IMPRESSION CELEBRITY ENDORSEMENTS Many times celebrity endorse- 60-100 MILLION DOLLARS ments can be a total flop, like The kind of celebrity endorsement determines how many people view the commercial, see the 50 when Michael Jackson Premi- um Chocolate was launched in 1989. But when successful, advertisement, or read a status CENT update online. they can also bring in large amounts of money. However, if the celebrity tweets something on their twitter page, it has a different impact overall which depends on the amount of legitimate followers they have and how often they update. If it's a TV commercial, the ad is only 30 to 60 seconds that engages the viewer. KHLOE KARDASHIAN charges a small fee of $8,000 for a celebrity-endorsed tweet. 0000 CHARLIE SHEEN CampusLIVE shelled out 3,500 dollars for $9,500 DOLLARS this tweet: RAYJ "These challenges for college kids on #CampusLIVE are SO addicting" $2,300 DOLLARS LINDSAY LOHAN It drove 4,500 of Lindsays $3,500 DOLLARS 2.6 million followers to click through to CampuLIVE's website. DIRECT MAIL Used in election years especially, direct mail is sent out to everyone without knowing the name of anyone. Varying in prices depending on the kind of postage and type of mailer The USPS provides every door direct mail that allows businesses to send out up to 5.000 pieces a day per zip code. it can cost between 80 cents to $1.00 per piece of direct mail. SOCIAL MEDIA MARKETING Top companies and their social media marketing: When users follow or like a company on various social media platforms, they have the potential to be impacted by their posts throughout the day depending on how many times the company updates, and how at&t 12.9 BILLION a year on social Microsoft media marketing 4 BILLION 11 Twitter Accounts a year on social media marketing 6 Facebook Pages JUSTFAB 3.9 BILLION the user checks their -8 Blogs a year on social media marketing platforms. 3 YouTube Channels You Tube You Tube You Tube DisNEp 300 MILLION facebook d flickr Linked in Google 3.7 BILLION 365 MILLION You Tube 1 1 1 views and a year on social media marketing counting 40% of Twitter users use the platform to search for products 40% PROMOTIONAL ITEMS 87% of owners of promotional items remember the business that the product came from. The cost per impression for promotional items is better than other advertise- ments that are seen on TV, or read in magazines, and newspapers. These promotional items help the user or users remember a business when they use the product that has the name, address, or phone number of the brand/company. 87% The product has the potential to impact users everyday. S M T W TH F CALENDARS Calendars with a logo are used for promotional purposes for brands, non-profits and other various companies. Promotional calendars are ( 12 MONTH IMPACT used by 21% of US consumers January February March 21% April June September ... October November December 18¢ per calendar From the waiter at the restaurant to the home office, 50% of U.S. consumers have and use a promotional pen, pencil, or highlighter PENS Each time someone uses a promotional pen they are reminded of the company, address, and phone number and acts as a useable business card. Promotional pens provide 2,730 impressions in the US. 2,730 50% IMPRESSIONS of consumers use promotional 12c PER PEN pens Copyright 2013 IASpromotes.com | All Rights Reserved MAXIMUM vitaminwater 30¢ PER IMPRESSION MEASURING THE VALUE OF PROMOTIONAL MARKETING HIGH MEDIUM NEWSPAPER According to the Newspaper Association of America, in 2012 advertisers paid 4,360 DAILY NEWS MILLION DOLLARS Newspaper advertisements cost 75 CENTS on print advertising in just the first quarter of the year. This statistic includes national, per impression retail, and classified ads. GOOGLE CREATIVE LAB RECEIVED MILLION DOLLARS $1million in prize money after winning an award for the most creative original print ad. MAGAZINES Advertisers paid 16 BILLION dollars The price of a print ad in a magazine can vary in prices. They range from 100 DOLLARS to 125,000 DOLLARS. 2011 Dote $16,000.000.000.00 PAY TO THE ORDER OF Time Magazine DOLLARS sixteen billion: ...it depends on the placement and size of the advertisement as well as for advertising in magazines in 2011 alone. 2SHUFFLE the number of magazines in circulation. Van Morrison Black Flag. John THE KERRANG! TOUR: ACCESS ALL AREAS! Jagger & Macca l y le WIN! 2011 Music revien YOU ME 20new abums you wish you'd decovered. The noden ie D ic ant oe BEATLES An EXCLUSIVE inter Altorootive's m John, B Pul Goone und Nlioale WE'RE REACHING THE POINT OF NO RETURNI "Booze, fags blokes and m KATE BUNIEW ENTER SHIKARI& THE KING BLUES FI'm the rock version of A Mumford & Sons" E ERISTNG STARS 2012 LOV MICHA EL JACKSON ALENTME SNAP! Coldplay. Little Comets. Everything E HI- Florence ond the mochine. TCH TELL 7 RO LIKE IT IS! Bombo B TELEVISION ADS AT&T spent the most money of any In 2011 advertisers brand on TV advertisements with paid $72 billion 1.1 billion dollars in 2011. on television ads. Mobile Ads TV Ads 350,000 dollars for just a 30 second spot for a 59% 57% national TV commercial. Mobile ads have a greater influence on viewers then TV ads. $1.80 per impression U SUPER BOWL The most watched TV broadcast in America each year is the super bowl, so it is not surprising to know that advertisers pay between 3.7 and 3.8 million dollars for a Super Bowl commercial. The commercials will last anywhere from 30 to 60 seconds. 63,000 DOLLARS 9O MILLION PER SECOND 123,000 DOLLARS PER SECOND 167 MILLION VIEWERS Americans on average watch the super bowl. The 2012 Super Bowl had 167 million viewers. In 2011 alone,advertisers paid 7 BILLION dollars for radio advertisements. RADIO In the first quarter of 2012 for radio ads: Walmart * 17.8 MILLION DOLLARS *macys 11.4 MILLION DOLLARS 15-60 S TARGET 10.7 MILLION DOLLARS sears 9.3 MILLION DOLLARS O TOYOTA 41.7 MILLION DOLLARS Radio commercials are between 15 to 60 seconds of airtime. Ford 14.4 MILLION DOLLARS The first quarter of 2012 for radio ads (by industry): AUTOMOTIVE INDUSTRY– S (S 352.9 MILLION DOLLARS GROCERY STORES 195.5 MILLION DOLLARS CASINOS & LOTTERY 122.5 MILLION DOLLARS 50¢ PER IMPRESSION CELEBRITY ENDORSEMENTS Many times celebrity endorse- 60-100 MILLION DOLLARS ments can be a total flop, like The kind of celebrity endorsement determines how many people view the commercial, see the 50 when Michael Jackson Premi- um Chocolate was launched in 1989. But when successful, advertisement, or read a status CENT update online. they can also bring in large amounts of money. However, if the celebrity tweets something on their twitter page, it has a different impact overall which depends on the amount of legitimate followers they have and how often they update. If it's a TV commercial, the ad is only 30 to 60 seconds that engages the viewer. KHLOE KARDASHIAN charges a small fee of $8,000 for a celebrity-endorsed tweet. 0000 CHARLIE SHEEN CampusLIVE shelled out 3,500 dollars for $9,500 DOLLARS this tweet: RAYJ "These challenges for college kids on #CampusLIVE are SO addicting" $2,300 DOLLARS LINDSAY LOHAN It drove 4,500 of Lindsays $3,500 DOLLARS 2.6 million followers to click through to CampuLIVE's website. DIRECT MAIL Used in election years especially, direct mail is sent out to everyone without knowing the name of anyone. Varying in prices depending on the kind of postage and type of mailer The USPS provides every door direct mail that allows businesses to send out up to 5.000 pieces a day per zip code. it can cost between 80 cents to $1.00 per piece of direct mail. SOCIAL MEDIA MARKETING Top companies and their social media marketing: When users follow or like a company on various social media platforms, they have the potential to be impacted by their posts throughout the day depending on how many times the company updates, and how at&t 12.9 BILLION a year on social Microsoft media marketing 4 BILLION 11 Twitter Accounts a year on social media marketing 6 Facebook Pages JUSTFAB 3.9 BILLION the user checks their -8 Blogs a year on social media marketing platforms. 3 YouTube Channels You Tube You Tube You Tube DisNEp 300 MILLION facebook d flickr Linked in Google 3.7 BILLION 365 MILLION You Tube 1 1 1 views and a year on social media marketing counting 40% of Twitter users use the platform to search for products 40% PROMOTIONAL ITEMS 87% of owners of promotional items remember the business that the product came from. The cost per impression for promotional items is better than other advertise- ments that are seen on TV, or read in magazines, and newspapers. These promotional items help the user or users remember a business when they use the product that has the name, address, or phone number of the brand/company. 87% The product has the potential to impact users everyday. S M T W TH F CALENDARS Calendars with a logo are used for promotional purposes for brands, non-profits and other various companies. Promotional calendars are ( 12 MONTH IMPACT used by 21% of US consumers January February March 21% April June September ... October November December 18¢ per calendar From the waiter at the restaurant to the home office, 50% of U.S. consumers have and use a promotional pen, pencil, or highlighter PENS Each time someone uses a promotional pen they are reminded of the company, address, and phone number and acts as a useable business card. Promotional pens provide 2,730 impressions in the US. 2,730 50% IMPRESSIONS of consumers use promotional 12c PER PEN pens Copyright 2013 IASpromotes.com | All Rights Reserved MAXIMUM vitaminwater 30¢ PER IMPRESSION

Measuring the Value of Promotional Products

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Measures the value of promotional marketing with each type of advertising. It covers pros, cons, and costs of advertising on tv, radio, newspaper, magazine, promotional items, celebrity endorsements, ...

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