The Meaning Of Colour In Marketing

THE MEANING OF CLOUR IN MARKETING



RED

ACTION, ADVENTURE, FIRE, LUST, ANGER, COURAGE, AND REBELLION



GLOBAL MEANINGS

RED IS ONE OF THE TOP TWO FAVORITE CLOURS OF ALL PEOPLE

RED IS THE MOST POPULAR COLOUR USED ON FLAGS IN THE WORLD. APPROXIMATELY 77% OF ALL FLAGS INCLUDE RED.



RED IS BEST USED FOR ACTION ORIENTED PRODUCTS AND BRANDS.

RED AND ORAGE ARE CLOURS THAT BOOST APPETITE



ORANGE

ENERGY, VITALITY, CHEER, EXCITEMENT, ADVENTURE, WARMTH, AND GOOD HEALTH.



GLOBAL MEANINGS

ORANGE IS SYMBOLIC OF AUTUMN.

CHILDREN ALL OVER THE WORLD ARE DRAWN TO ORANGE.

ORANGE IS THE COLOUR OF LIFE RAFTS, HAZARD CONES, AND HIGH VISIBILITY POLICE VESTS.



ORANGE IS A CLOUR THAT SUGGESTS VALUE AND DISCOUNTS



YELLOW

HAPPINESS, OPTIMISM, ENLIGHTMENT, CREATIVITY, SUNSHINE, WARMTH, CHEERINESS AND FUN



GLOBAL MEANINGS

IN ALMOST EVERY CULTURE YELLOW REPRESENTS SUNSHINES, HAPPINESS, AND WARMTH.

YELLOW IS THE CLOUR MOST OFTEN ASSOCIATED WITH THE DIETY IN MANY RELIGIONS.

YELLOW IS THE COLOUT OF TRAFFIC LIGHTS AND SIGN INDICATING CAUTION ALL OVER THE WORLD.



YELLOW IS THE CLOUR THAT CAPTURES OUR ATTENTION MORE THAN ANY OTHER.



GREEN

GROWTH, REBIRTH, FRESHNESS, REVITALISATION AND FERTILITY.



GLOBAL MEANINGS

GREEN IS UNIVERSALLY ASSOCIATED WITH NATURE.

GREEN SYMBOLIZES ECOLOGY AND THE ENVIRONMENT.

TRAFFIC LIGHTS ARE GREEN ALL OVER THE WORLD.



GREEN IS NOW THE SYMBOL OF ECOLOGY AND A VERB.



BLUE

DIGNITY, INTELLIGENCE, CLEANLINESS, PEACE, SECURITY, TRUST AND CALMNESS OF MIND.



GLOBAL MEANINGS

BLUE IS THE #1 FAVOURITE COLOUR OF ALL PEOPLE.

53% OF THE FLAGS INT HE WORLD CONTAIN BLUE

BLUE IS THE MOST COMMONLY USED CLOURS IN CORPORATE IDENTITY.



BLUE RANKS SO HIGH AS A FAVOURITE COLOUR THAT YOU CAN'T GO WRONG IF YOU USE BLUE.

HOWEVER, BLUE CAN BE OVER-USED. COMBINING BLUE WITH ANOTHER COLOUR CREATES A MORE CREATIVE EFFECT.



PURPLE

NOBILITY, WEALTH, MAGIC, MYSTERY, SPIRITUALITY, CREATIVITY, DIGNITY AND ROYALTY



GLOBAL MEANINGS

PURPLE TENDS TO BE A CLOUR THAT PEOPLE EITHER LOVE OR HATE.

PURPLE IS THE COLOUT OF MOURNING OR DEATH IN MANY CULTURES.

PURPLE IS NOT A COMMON FLAG COLOR. ONLY TWO FLAGS CONTAIN PURPLE



ONE OF THE MOST SIGNIFICANT ASPECTS OF PURPLE'S SYMBOLISM IS THE GENERATIONAL DIVIDE. THERE'S A HUGE DIFFERENCE OF OPINIONS ABOUT PURPLE. IT ALL DEPENDS ON AGE.



92.6% PUT MOST IMPORTANT ON VISUAL FACTORS WHEN PURCHASING PRODUCTS.

COLOUR INCREASES BRAND RECOGNITION BY UP TO 80%

ADS IN COLOUR ARE READ UP TO 42% MORE OFTEN THAN ADS IN BLACK AND WHITE.

COLOR CAN IMPROVE READERSHIP BY 40%

COLOR CAN IMPROVE COMPREHENSION BY 73% THE MEANING COLOUR OF IN MARKETING RED GLOBAL MEANINGS ACTION, ADVENTURE, FIRE, LUST, ANGER, COURAGE AND REBELLION. RED IS ONE OF THE TOP TWO FAVORITE COLOURS OF ALL PEOPLE. RED IS BEST USED FOR ACTION ORIENTATED PRODUCTS AND RED IS THE MOST POPULAR COLOUR USED ON BRANDS. FLAGS IN THE WORLD. APPROXIMATELY 77% OF ALL FLAGS INCLUDE RED. RED AND ORANGE ARE COLOURS RED IS THE INTERNATIONAL COLOR FOR STOP. THAT BOOST APPETITE ORANGE GLOBAL MEANINGS ENERGY, VITALITY, CHEER, EXCITEMENT, ADVENTURE, WARMTH, AND GOOD HEALTH. ORANGE IS SYMBOLIC OF AUTUMN. CHILDREN ALL OVER THE WORLD ARE DRAWN ORANGE IS A COLOUR THAT TO ORANGE. SUGGESTS VALUE AND DISCOUNTS ORANGE IS THE COLOUR OF LIFE RAFTS, HAZARD CONES, AND HIGH VISIBILITY POLICE VESTS. YELLOW GLOBAL MEANINGS HAPPINESS, OPTIMISM, ENLIGHTENMENT, CREATIVITY, SUNSHINE, WARMTH, CHEERINESS AND FUN IN ALMOST EVERY CULTURE YELLOW REPRESENTS SUNSHINE, HAPPINESS, AND WARMTH. YELLOW IS THE COLOUR THAT YELLOW IS THE COLOUR MOST OFTEN ASSOCIATED WITH THE DEITY IN MANY RELIGIONS. CAPTURES OUR ATTENTION MORE THAN ANY OTHER. YELLOW IS THE COLOUR OF TRAFFIC LIGHTS AND SIGNS INDICATING CAUTION ALL OVER THE WORLD. GREEN GLOBAL MEANINGS GROWTH, REBIRTH, FRESHNESS, REVITALISATION AND FERTILITY. GREEN IS UNIVERSALLY ASSOCIATED WITH NATURE. GREEN IS NOW THE SYMBOL OF ECOLOGY AND A VERB. GREEN SYMBOLIZES ECOLOGY AND THE ENVIRONMENT. TRAFFIC LIGHTS ARE GREEN ALL OVER THE WORLD. BLUE GLOBAL MEANINGS DIGNITY, INTELLIGENCE, CLEANLINESS, PEACE, SECURITY, TRUST AND CALMNESS OF MIND. BLUE IS THE #1 FAVORITE COLOUR OF ALL BLUE RANKS SO HIGH AS A PEOPLE. FAVORITE COLOUR THAT YOU CAN'T 53% OF THE FLAGS IN THE WORLD CONTAIN GO WRONG IF YOU USE BLUE. BLUE. HOWEVER, BLUE CAN BE OVER-USED. BLUE IS THE MOST COMMONLY USED COLOUR IN CORPORATE IDENTITY. COMBINING BLUE WITH ANOTHER COLOUR CREATES A MORE CREATIVE EFFECT. GLOBAL MEANINGS PURPLE NOBILITY, WEALTH, MAGIC, MYSTERY, SPIRITUALITY, CREATIVITY, DIGNITY AND ROYALTY PURPLE TENDS TO BE A COLOUR THAT PEOPLE EITHER LOVE OR HATE. ONE OF THE MOST SIGNIFICANT PURPLE IS THE COLOUR OF MOURNING OR DEATH ASPECTS OF PURPLE'S SYMBOLISM IN MANY CULTURES. IS THE GENERATIONAL DIVIDE. THERE'S A HUGE DIFFERENCE OF PURPLE IS NOT A COMMON FLAG COLOR. ONLY OPINIONS ABOUT PURPLE. IT ALL TWO FLAGS CONTAIN PURPLE. DEPENDS ON AGE. 92.6% PUT MOST IMPORTANCE ON VISUAL 100% FACTORS WHEN PURCHASING PRODUCTS. 80% COLOUR INCREASES BRAND RECOGNITION BY UP TO 80%. 60% %3D ADS IN COLOUR ARE READ UP TO 42% MORE 40% OFTEN THAN ADS IN BLACK AND WHITE. %3D - COLOR CAN IMPROVE READERSHIP 20% BY 40%. COLOR CAN IMPROVE COMPREHENSION BY 73%. ATTWOOD EDIGTAL: sources: http://www.colormatters.com/color-and-design/why-color-matters http://www.colorcom.com/research/why-color-matters Secretariat of the Seoul International Color Expo 2004 University of Loyola, Maryland study White, Jan V., Color for Impact, Strathmoor Press, April, 1997 Business Papers in Color. Just a Shade Better", Modern Office Technology, July 1989, Vol. 34, No. 7, pp. 98-102 Johnson, Virginia, "The Power of Color, Successful Meetings, June 1992, Vol 41, No. 7 pp. 87, 90. http://www.cbc.ca/undertheinfluence/season- 1/2013/02/16/colour-schemes-how-colours-make-us-buy-1/